Publisher growth tactics for election season | WEBINAR
The ever-changing online landscape is generating a need for digital publishing businesses to become agile and adapt to shifting trends and needs. Digital marketing tools, digital publishing software, and mobile apps now help large teams scale the process of publishing editorial content, optimizing all of the content that is being pushed out and effectively engage and integrate with their users. Read about the latest digital publishing technology & tool information and applications below.
What’s happening: The Swiss media group is launching a new experiment with a smart, personalised newsletter called “My NZZ.” Catering to its German-speaking audience, My NZZ automatically curates a list of articles that the reader missed during the week, personalised to each reader’s individual interests. Why it matters: Neue Zürcher Zeitung (NZZ) publishes up to […]
Through the years, the tech industry has developed disruptive products and services that have forever changed the way we do everyday things. It is often that we find ourselves reading (and writing!) about the most innovative technologies of the year and how we can use them to benefit our businesses. However, 2018 might be remembered […]
What’s happening: Parse.ly Currents is a new free product for understanding news, information, and attention flows online, at a detailed and quantitative level. This information is openly and instantaneously available through a live dashboard. Why it matters: For the first time in history, deep concrete data about world news isn’t locked up in […]
What’s happening: BBC News ran a six-week experiment with the new Google AMP Stories format, announced last February, to determine whether the Instagram/Snapchat-like format would appeal to its global audience, and how difficult producing AMP Stories would be. Why it matters: BBC News is constantly trying to increase its reach in a world optimised for […]
When Rich Jaroslovsky was hired to work for the news curation app SmartNews a little over four years ago, his new bosses suggested a job title that he found curious: chief journalist. “I chuckled a little and explained that in the U.S. that’s not a common title,” he recalled in an interview (SmartNews got its […]
Verto Analytics May 2018’s report of the most popular mobile music and video apps in the United States reveals YouTube’s dominance in mobile reach. In response, we’ve seen Facebook take the fight to YouTube with Instagrams launch of IGTV. Why it matters: Here are a few reasons why YouTube is dominating to date. The percentage of […]
By now you’re probably tired of hearing about Cambridge Analytica, but there is something you may be overlooking; Cambridge Analytica is bigger than Facebook. What matters isn’t just how Facebook adjusts its data privacy approach. Other businesses, including publishers, need to get serious about protecting their consumers’ data. Any business that operates online has a […]
Sociall is part of another series of social networking startups providing an alternative to the incumbent giants, Facebook, Twitter, SnapChat & YouTube. Sociall is described as a secure and private decentralized social network for all. Sociall encrypts all data and multimedia uploads and stores it securely all over the world, making it completely decentralized. Jade […]
Early uses of augmented reality (AR) and virtual reality (VR) have been noted since 2012, but its use has been on the rise particularly this past year through applications in immersive journalism. TechRepublic summarizes its potential when they say that VR will not only bring change to the media industry but also to the future adoption of technology. It […]
Vero, a fairly new social media app, has seen a sudden rise in new users, following the growth of dissatisfaction from existing social networking sites Facebook, Instagram, and SnapChat and its approach in tackling digital addiction. Needless to say, Instagram’s, SnapChat’s, and Facebook’s latest round of updates didn’t sit well, and when this happens, users tend […]
Facebook is planning to experiment with a range of new creator tools and experiences, in a bid to lure content creators to its platform, competing directly against YouTube and Patreon. In November 2017, Facebook’s dedicated creator app for video and Facebook for Creators community products were introduced as part of the first step towards encouraging users […]
This is another post demystifying technical terms and platforms in digital media publishing. Perhaps the most popular messaging app in China, WeChat has over one billion active users and counting. Developed in 2011, by the Chinese tech giant, Tencent, WeChat is a platform that many companies have taken interest in as of late as they […]
A world-first audience management platform (AMP) from an international one-to-one marketing company, Clicksco has launched in beta, allowing publishers to use their audience data for better personalisation and greater revenue. Carbon by Clicksco is an innovative SaaS tool, providing actionable audience insights and more profitable data management for advertisers, publishers, and platforms. Built natively on Clicksco’s own data […]
Within the next several weeks, The New York Times is set to launch a new Snapchat Discover channel. According to the Times’ Assistant Editor Steve Duenes, the channel will feature visual storytelling that’s anything but boring — with animation, video, and photography in the mix. The channel, which will be available in the U.S. and […]
Could newsroom automation be the key to increasing your company’s bottom line? During a discussion panel at the recent news: rewired conference, it was revealed that not only can an automated newsroom increase staff efficiency and productivity, it can also cut costs. Organizations such as BBC are already putting this into practice. The Alto project […]
On the last day of January, Buzzfeed’s Dorsey Shaw noticed something different on Twitter; namely, the presence of a video view counter positioned beside the timer. Mashable picked up the story on the very same day, confirming with a Twitter rep that the video view count feature was being tested on a limited scale. Are […]
