What’s happening:

BBC News ran a six-week experiment with the new Google AMP Stories format, announced last February, to determine whether the Instagram/Snapchat-like format would appeal to its global audience, and how difficult producing AMP Stories would be.


Why it matters:

BBC News is constantly trying to increase its reach in a world optimised for mobile. The AMP Stories platform would combine images, text and video in a tap-through interface for reader engagement.

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