Home 🞬 Technology 🞬 BBC Experiments with Google AMP Stories

BBC Experiments with Google AMP Stories

September 20, 2018

Shelley Seale

Fact checked by Vahe Arabian

Vahe Arabian

Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and… Read more

Edited by Vahe Arabian

Vahe Arabian

Shelley Seale

Shelley Seale is a journalist, content creator, award-winning writer, author, publication designer, editor and communications professional. She can be reached at www.shelleyseale.com. and Twitter

What’s happening:

BBC News ran a six-week experiment with the new Google AMP Stories format, announced last February, to determine whether the Instagram/Snapchat-like format would appeal to its global audience, and how difficult producing AMP Stories would be.

Why it matters:

BBC News is constantly trying to increase its reach in a world optimised for mobile. The AMP Stories platform would combine images, text and video in a tap-through interface for reader engagement.

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