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BBC Experiments with Google AMP Stories

AMP Stories

 

What’s happening:

BBC News ran a six-week experiment with the new Google AMP Stories format, announced last February, to determine whether the Instagram/Snapchat-like format would appeal to its global audience, and how difficult producing AMP Stories would be.

 

Why it matters:

BBC News is constantly trying to increase its reach in a world optimised for mobile. The AMP Stories platform would combine images, text and video in a tap-through interface for reader engagement.


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Shelley Seale

Shelley Seale

Shelley Seale is a journalist, content creator, award-winning writer, author, publication designer, editor and communications professional. She can be reached at www.shelleyseale.com. and Twitter

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