What’s happening:

Parse.ly Currents is a new free product for understanding news, information, and attention flows online, at a detailed and quantitative level. This information is openly and instantaneously available through a live dashboard.


Why it matters:

For the first time in history, deep concrete data about world news isn’t locked up in the data centres of big tech behemoths.


How it works:

Using its Analytics tool which measures online attention for better content engagement, Parse.ly trained algorithms to parse hundreds of thousands of digital news articles per day, and billions of news reading sessions. Content is placed into broad categories such as Politics, Business, Sports or Lifestyle, as well as unique topics, which are a specific person, place or thing, such as “Donald Trump” or “Elon Musk.” The data also shows where the traffic to the content came from, both geographically and by platform.

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