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    Home ▸ Audience Development ▸ Page 3

    Audience Development

    How does audience development serve all sides of the organization? What are the strategies, approaches and case studies for winning in audience development? Read our news updates and how-tos below.

    Bibblio

    Hindawi’s Mathias Astell: Being Fully Open Access Is Key To Success

    We’re shining a spotlight on the many vertical publishers that are currently thriving. Welcome to the “Vertical Heroes” series of interviews. With scientists and academics mobilizing to face down the COVID-19 pandemic, humanity’s hopes rest on what they discover through testing and research. Vast amounts have been written about coronaviruses and other contagious diseases, as […]

    Aron

    Aron Caruso – MNI Targeted Media

    Having a degree in graphic design what led you to start working in the augmented reality industry? Okay, stay with me because this is going to make sense, but I think the two industries are completely aligned. To me, augmented reality (AR) is a natural outgrowth of graphic design, and better yet, it brings together […]

    Bibblio

    New Scientist’s Jo Adams: Data is the Beating Heart of Our Business

    With so much negative coverage of publishing, we at Bibblio are shining a spotlight on the many vertical publishers that are thriving. Welcome to the “Vertical Heroes” series of interviews. As politicians, businesses and commentators vie to see how frequently they can say “unprecedented times”, the COVID-19 outbreak has encouraged people to seek out more […]

    Bibblio

    YorMedia’s Andy Roberts for Planet Sport: Get Your Engagement Right

    With so much negative coverage of publishing, we at Bibblio are shining a spotlight on the many vertical publishers that are thriving. Welcome to the “Vertical Heroes” series of interviews. Sport is big business, and few know this better than Andy Roberts, director of strategy and planning at YorMedia Solutions. This full service agency works on Planet […]

    Bibblio

    FairPlanet’s Murat Suner: The Social Media Ecosystem Is Broken

    Mh: how are you retaining your audiences? MS: We can see that the percentage of our returning audience is increasing, and we think this is due to their commitment to the cause FairPlanet stands for and serves. They seem to appreciate our value proposition of combining fact-based journalism and solution-oriented activism. Mh: what are the […]

    social media distribution

    Social media distribution strategies for publishers

    Social media distribution has a big role in developing audience interaction and engagement for publishers. According to 2018 research from the Pew Center, 47% of the US population get their news on social media at least sometimes, up from 44% in 2016. And for most people, social platforms are becoming the internet. According to a […]

    storytelling

    Storytelling 101

    What is storytelling? Storytelling is a narrative technique to communicate insights to an audience. By seeing how characters are affected and changed by the plot, the audience understands something new and remembers significant facts and ideas. As consumers, we are constantly bombarded with content. We have information overload from every angle – TV, radio, social […]

    bbc branded podcast study

    A Report by BBC StoryWorks Explains Why Brands Should Take Branded Podcasts Seriously

    What happened? Research conducted by neuroscientists at Neuro Insights and commissioned by BBC StoryWorks (a BBC Global News’s branded content department) reveals the influence of branded podcasts on active and passive listeners. The researchers reached out to 2,448 respondents in 10 industries around the Globe. The report also predicts the effects of the evolution of […]

    Lotame cartographer

    Lotame Launches Cartographer, New ID Solution to Power People-Based Marketing and Privacy Compliance for Global Brands and Publishers

    The powerful new ID solution is a ‘graph of graphs’ grounded in partnership and privacy, creating a panoramic view of consumers regardless of browser Lotame, the world’s leading unstacked data solutions company that helps publishers, marketers and agencies find new customers, increase engagement, and grow revenue through audience data, today announced the launch of Lotame […]

    Ai news

    Beginners guide to synthetic media and its effects on Journalism

    What’s happening? The invention of AI-Tech raises red flags in all fields, including journalism, and synthetic media is making matters worse. This guide centers on the definition of synthetic media, techniques, and most shockingly, red flags to Journalism. Why it matters: The various forms of data that make-up news content are on the verge of […]

    Yoga International

    Yoga International’s John Daskovsky: be mindful of personalization

    With so much negative coverage of publishing, we at Bibblio are shining a spotlight on the many vertical publishers that are thriving. Welcome to the “Vertical Heroes” series of interviews. In this edition, Bibblio CEO Mads Holmen takes up position opposite Yoga International’s Chief Technology Officer, John Daskovsky. Trusted as the “authentic voice of yoga” […]

    wherebyus

    How Technology Unlocked Scale & Audience Engagement for WhereBy.Us

    There’s a contradiction in fast-growing North American cities. At a time when small- and mid-sized urban centers are growing rapidly, residents are also feeling increasingly disconnected and isolated. “It’s because the local information ecosystem is broken,” says Chris Sopher, CEO and founder of WhereBy.Us, the five city-strong local news media company that launched in Miami […]

    Fatherly interview

    Fatherly’s Mike Rothman: alongside content, experiential is a huge opportunity

    In this edition, Bibblio’s Mads Holmen speaks to fellow CEO Mike Rothman of Fatherly, the digital media brand for male parenting. This popular lifestyle platform provides news, expert advice, product recommendations and hard-won insights into a challenging, but profoundly rewarding stage of life. The company was founded in 2015 and is based in New York City. […]

    Finimize

    Finimize’s Carl Hazeley: Start with making the best product imaginable

    With so much negative coverage of publishing, we at Bibblio are shining a spotlight on the many vertical publishers that are thriving. Welcome to the “Vertical Heroes” series of interviews. In this edition, Finimize‘s VP of Content Carl Hazeley unveils how their B2C publication is empowering users to become their own financial advisor. London-based Finimize provides […]

    lgbt news coverage

    The State of LGBTQ+ News

    Fifty years after the police raid of the Stonewall Inn bar in New York that became a catalyst for gay rights, media treatment of the LGBTQ+ community has made extensive progress, yet continues to have setbacks and many areas for improvement.   Representations of LGBTQ+ people in news and entertainment began a significant increase in the […]

    Boxrox

    BOXROX: Our readership grows by 100-250% each year

    With so much negative coverage of publishing, we at Bibblio are shining a spotlight on the many vertical publishers that are thriving. Welcome to the “Vertical Heroes” series of interviews. In this sixth edition, BOXROX Editor-in-Chief Robbie Hudson and Senior Account Manager Clemens Limberg share the success story of their web magazine for competitive fitness and functional […]

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