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Employing a First-Party Data Strategy, With a Registration Wall as The Key Tool for Publishers to Increase ARPU

The digital publishing industry is currently facing a significant number of business-threatening…
Third-party Cookies Are a Tiny Piece of the Problem; We Need to Focus on Data Ethics in Advertising

The volume of consumer data is growing rapidly, fueled by video streaming…
Why User-Generated Video and Content Syndication is The Perfect Marriage for Publishers?

With 73% of people now accessing news through “the side door”, according…
The Common Pitfalls Surrounding First-Party Data

The amount of data readily available to advertisers is in decline. This…
How Data Minimisation Can Boost Your Business Value

In the online publishing industry, collecting vast amounts of big data is…
The What, Why, Who, and How of Headless WordPress Websites

WordPress is an awesome CMS that offers everything a webmaster needs to…
2021 Email Monetization Trends With Kerel Cooper

Kerel Cooper, Chief Marketing Officer at LiveIntent, talks to your host Vahe…
Publisher Inventory Compatibility Score With Mimi Wotring

Mimi Wotring, Senior Vice President of Publisher Sales and Client Services at…
Publishers Must Expand Their Horizons to Harness the Effect of Ad Spend Rebound

Exploring new revenue streams, such as paywalls and eCommerce, is an intelligent…
Creating a Data Ecosystem Built on Consumer Trust

The increased scrutiny on third-party cookies, mobile device IDs, and IP addresses…
Digital Accessibility With Don McCoole

Don McCoole, Vice President of Sales Engineering at Ntooitive Digital, talks to…
Identity Solutions for Publishers With Harvin Gupta

Harvin Gupta, Senior Director of Solutions Engineering at Xandr, talks to your…
DoubleVerify Introduces Industry’s First Publisher Inventory Compatibility Score

DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data…
Publishers Need Smarter Analytics to Survive Without Cookies

Publishers will be well aware that, despite Google’s stay of execution, the…
How Can Publishers Set Up Shop on the Social High Street of the Future?

Informed observers have been predicting that the internet would transform commerce since…
Better Together: The New Digital Era for Publishers and Brands

The digital marketing industry has always worked at the cutting edge of…