Publisher growth tactics for election season | WEBINAR
The increased scrutiny on third-party cookies, mobile device IDs, and IP addresses has made it increasingly difficult for advertisers to continue delivering meaningful experiences to consumers. As a result, publishers and advertisers are finding ways to personalise the consumer journey without the need for unauthenticated device and browser IDs. In the past, the advertising and […]
Don McCoole, Vice President of Sales Engineering at Ntooitive Digital, talks to your host Vahe Arabian of State of Digital Publishing, about digital accessibility. Ntooitive is a digital advertising and technology company whose mission is to help publishers, brand marketers, and agencies grow revenue by creating efficiency, speed and effectiveness through the application of innovative […]
Harvin Gupta, Senior Director of Solutions Engineering at Xandr, talks to your host Vahe Arabian of State of Digital Publishing, about identity solutions for publishers. Xandr, as a business unit within AT&T, powers a global marketplace for premium advertising. Their data-enabled technology platform, encompassing Xandr Invest and Xandr Monetize, optimizes return on investment for buyers […]
DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the industry’s first Publisher Inventory Compatibility Score (ICS) in DV Publisher Suite – empowering publishers to better understand how their content is perceived by advertisers. ICS fuels optimization efforts and showcases inventory value to potential buyers. Unlike aggregate scoring […]
Publishers will be well aware that, despite Google’s stay of execution, the end of third-party cookies remains on the horizon, and so too do the challenges associated with this change. The only difference is they have longer to prepare. Alternative solutions might be in the works, but most are still in the initial stages of […]
Informed observers have been predicting that the internet would transform commerce since the 1990s, but 2020 was the year their prophecies finally came true. Shoppers were pushed online in more significant numbers than ever before, and, quick to capitalise on this trend, the social media giants began positioning themselves to reinvent shopping. The result – […]
The digital marketing industry has always worked at the cutting edge of technological innovation, certainly regarding how ads are bought, sold and served. Unfortunately, one of the more recent and challenging by-products of this position is that the fierce competition between software vendors and platforms has left brands and publishers battling to manage a complex, […]
Google has extended its deadline for removing third-party cookies in Chrome by two years and will look to deploy its most developed Privacy Sandbox proposal, Federated Learning of Cohorts (FLoC), by late 2022. But, advertisers don’t need to wait for FLoC; a scalable and privacy-safe solution already exists — Publisher Cohorts. Google’s Privacy Sandbox is […]
What led you to start working in the media industry? Unfortunately, I didn’t quite get the long-term career in football (soccer) that I dreamed of, so I headed off to university with a rough idea of what a career in media may look like and haven’t looked back since! That’s not to say that I […]
LiveIntent commissioned research finds 87% of publishers and marketers are actively invested in email and 94% are prioritizing scaling their email programs this year. LiveIntent, the people-based marketing platform that reaches 290 million logged-in people each month via its 2,500 brands and publisher partners, today announced the findings of a commissioned study that examines how […]
WHAT LED YOU TO START WORKING IN MARTECH INDUSTRY? The first decade of my career I worked in the enterprise software industry and in 2008 I was working in the office of the CTO at Akamai where I was first exposed to marketing technology and the role data could play. A decade ago, I was […]
Does your publication have an identity crisis? Your brand may be solid and your value proposition clear. But, for media owners that depend on advertising, the means of identifying and reaching audiences on behalf of advertisers is now in turmoil. Identifiers in flux Traditionally, ad targeting works by matching third-party cookies between publishers, ad tech […]
Global UX (user experience) requires vital considerations when launching an OTT app worldwide. The first will be to understand the culture for which you plan to launch your OTT app. However, unless you have launched an app internationally before, you may not know what you will need to do to reach your target market. Take […]
Monetizing your streaming content by boosting ad value can be challenging to navigate in a world that is insistent on blocking ads to create a better user experience (UX). However, advertising isn’t the enemy, and as ad campaigns begin to target consumers, ads are more beneficial to users than ever before. Take a moment to […]
Consumer trust across institutions is declining. This is just one finding from Forrester’s ‘Trust In The Age Of The Customer’ report, published in November 2020. The same report also shows consumers are increasingly worried about misinformation spread by news publications, the research states: “During the course of the pandemic, consumers became less trusting.” Consumers are […]
How can publishers leverage panels to understand consumer behavior and better serve their advertisers in the cookieless future? With the depreciation of identifiers like cookies, mobile IDs and hashed emails, publishers may feel like they’re losing the ability to understand their audience’s behavior and the impact of ad exposure on their platforms. Panel-based measurement not […]
2nd Annual
Monetization Week
The Convergence of Innovation and Strategy: Publisher Monetization in 2025.
A 5-day online event exploring the future of publisher revenue models.
May 19 – 23, 2025
Online Event
