Episode Highlights:

  • Causes on Google AMP & Disover traffic drop
  • How to diagnose it
  • Expectations once the next broad algorithm takes place and continuing the recovery process.

Key points:

  • A broad Google algorithm happened in September 2019, and publishers plagued with technical issues, particularly from AMP has experienced this issue
  • There has been a change in how Google discovers News and Discover content. News is now algorithmically determined rather than indexed
  • According to Search Metrics, AMP is important as it drives 25-75% (depending on your niche) of publishers mobile organic search traffic
  • Review paramater URL’s, caching and markups identified in Google Search Console in order to fix any technical SEO issues.
  • Improve your Google News Coverage by following the latest guidelines, with the addition of included updated AMP cache dates and article structured markup
  • Even if you recover, it doesn’t mean your traffic will bounce back. Focus on creating original and quality news articles.

Tweetable Quotes:

  • “AMP is important as it drives 25-75% (depending on your niche) of publishers mobile organic search traffic”

Referenced links:

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