Episode Highlights
- Ben explains The Code Company, its mission and services.
- Different types of site migration and how they work.
- Various approaches to migration.
- What are the most common pitfalls of site migration and redesign that most publishers underestimate?
- Why do most people miss out on taking the design part more seriously?
- AMP framework, its benefits and the best approaches while implementing it.
- What are the common practices big publishers incorporate when it comes to choosing CDN, and what’s the decision-making process?
- When should publishers consider what CMS they should use and how that ties in with their infrastructure?
- Conditions where WordPress might not be the ideal solution.
- What’s the time inefficiency behind developing a customized solution against running it with WordPress, and is it worth it?
- Detailed highlights on negotiables and non-negotiables while relaunching a site.
- Best tips for speeding up the process.
- What are the major considerations you should look at during the pre-launch and post-launch periods, and what needs special attention during the launch?
- What should publishers do to continue the momentum of the redesign or re-platform process?
- How to keep the team interested, motivated and engaged during the whole process.
- Suggestions on tools and techniques that help with repurposing templates and images.
- Tips on managing designs across different devices.
- What are some of the smartest practices that help with the website restructure?
- Page optimization from the CDN level — is it something that should be considered from the beginning, or is it a lazy approach?
Key Points
- Design is one of the first things that is crucial but usually overlooked.
- Generalized hosts don’t have the infrastructure to keep up with technology that’s becoming so much more advanced.
- Relaunching a website may have a positive impact because Google recrawls everything.
- It’s common to see a dip in traffic on the website when there are wholesale changes, as Google needs to confirm whether the site is still legit.
Tweetable Quotes
- “WordPress is a huge bag of PHP scripts. It can do anything.” — Ben May
- “When you relaunch a site, Google will probably do the most thorough crawl of your site it’s done in a long time.” — Ben May
- “Post-launch is a tricky process. Sometimes people want to forget about it for a month and then pretend it never happened.” — Ben May
- “One of the most important things is to be super vigilant when it comes to SEO and monitoring repercussions of a launch.” — Ben May
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