SODP logo

    How IDG Rebranded to Foundry

      State of Digital Publishing is a startup market research publisher, producing a publication and community for digital media publishing professionals, content, and media owners, in new media and publishing…
    Updated On: December 1, 2025
    Vahe Arabian

    Created By

    Vahe Arabian

    Vahe Arabian

    Fact Checked By

    Vahe Arabian

    Andrew Kemp

    Edited By

    Andrew Kemp

      State of Digital Publishing is a startup market research publisher, producing a publication and community for digital media publishing professionals, content, and media owners, in new media and publishing technology.  In this episode, we speak with Neil Michael, International Chief Revenue Officer at Foundry, about how IDG rebranded to Foundry. Foundry is at the intersection of media and martech. Our industry is about people, not machines. Algorithms, optimization, and automation play a role in what they do, but connections and trusted relationships are vital.  Let’s begin.