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    Latest posts

    AI, the double-edged sword of creativity, and why publishers must embrace it
    Opinion

    AI, The Double-edged Sword of Creativity, and Why Publishers Must Embrace It

    Why Online Publishers Need a VPN: Protecting Data, Sources, and Revenue
    Digital Platforms & Tools

    Why Online Publishers Need a VPN: Protecting Data, Sources, and Revenue

    Opinion

    Even experts disagree over whether social media is bad for kids. We examined why

    Audience management’s Goldilocks problem (2)
    Opinion

    Audience management’s Goldilocks problem: how publishers get caught between tech that doesn’t work, or is too complex to use

    The Top Customer Data Platforms (CDP) Reviewed
    Digital Platforms & Tools

    The Top Customer Data Platforms (CDP) Reviewed

    What Is Digital Publishing The Complete Guide With Examples

    What Is Digital Publishing? The Complete Guide With Examples

    The digital publishing industry has grown in leaps and bounds since the first document was digitized slightly more than half a century ago. Since Project…

    Featured

    Gen AI Media Collateral SODP Report
    Digital Publishing

    76% of Media and Communications Professionals Predict Gen AI Will Disrupt or Render SEO Obsolete

    Jan Thoresen
    Digital Platforms & Tools

    Labrador CMS Q&A: Moving Beyond a Headless CMS for Greater Publisher Flexibility and Speed

    Best AI Writing Tools
    Digital Platforms & Tools

    10 Best AI Writing Tools

    ROLE OF AI IN PUBLISHING
    Digital Platforms & Tools

    The Role of AI in the Publishing Industry

    Google News SEO
    SEO

    Google News SEO Guide 2024: Best Practices for News Publishers

    Tip Of The Week

    AI Overviews are reshaping search, and not in publishers’ favour.
    Ahrefs found a 34.5% CTR drop across 300,000 informational keywords when AI Overviews were present.
    While Google suggests more clicks, independent research shows users find answers in the SERP, leading to traffic loss.
    These are key action points for publishers:
    1. Diversify cluster focus – Target commercial, transactional, and brand-driven queries.
    2. Strengthen branded search – Build direct audiences via newsletters, communities, and partnerships.
    3. Use jump-to links – Trigger sitelinks for more SERP space.
    4. Boost credibility – Outbound links to primary research make content 40% more likely to be cited.
    5. Optimize CTR hooks – Add your brand name and cues like “2025” or “Free Tool” in titles.
    6. Expand discovery – Invest in Google Discover, newsletters, and syndication.AI Overviews aren’t a temporary glitch. Reset your organic benchmarks and take decisive action.
    Vahe

    Vahe Arabian

    Founder

    State of Digital Publishing

    Receive a tip from experts in your mailbox every week + a recap of industry news, insights, and useful tools and resources

    Top Tools For Digital Publishers

    The Top Customer Data Platforms (CDP) Reviewed

    The Top Customer Data Platforms (CDP) Reviewed

    Want to understand your readers? A customer data platform (CDP) collects customer data from multiple…

    Best Self-Publishing Companies for Books

    7 Best Self-Publishing Companies for Books

    You’ve poured your heart into writing a book, not just to see it gather dust…

    Top Affiliate Networks and Platforms to Boost Your Revenue in 2025

    Top Affiliate Networks and Platforms to Boost Your Revenue in 2025

    As a publisher, your content is your currency. Now is the time to maximize your…

    Best Native Ad Networks for Publishers

    14 Best Native Ad Networks for Publishers in 2024

    Digital publishers looking to maximize their revenue should consider folding native advertising into their monetization…

    View All

    Research and Resources

    GEN AI Report

    2024 Gen AI x Comms Industry Impact Report

    The 2024 Gen AI x Comms Industry Impact Report leverages survey data from 301 respondents…

    Local Publisher Content Strategies

    Local Publisher Content Strategies in Australia (2024 Edition)

    Local Publisher Strategies in Australia examines the strategies used by small-scale publishers to grow their…

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    Events and Webinars

    MW 2nd annual - 2025

    ↳ Conference

    Monetization Week 2025

    The Convergence of Innovation and Strategy: Publisher Monetization in 2025

    A 5-day online event exploring the future of publisher revenue models.

    Register Now
    Gen AI Webinar

    ↳ On-demand webinar

    Gen AI x Comms Q&A

    Join us for the Gen AI x Comms Q&A Webinar, where the report’s authors and industry contributors will explore unique perspectives and actionable strategies to adapt and prosper in this rapidly changing environment.

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    View All

    Latest Articles

    AI, the double-edged sword of creativity, and why publishers must embrace it

    AI, The Double-edged Sword of Creativity, and Why Publishers Must Embrace It

    It’s cliche now to say that Artificial Intelligence (AI) has changed everything, but it’s also inescapably true. AI is so deeply entrenched in our everyday lives that it has paradoxically become almost invisible – a recent report by Reddit, GroupM and WPP found that only 1 in 6 consumers can often tell when they’re using […]

    Why Online Publishers Need a VPN: Protecting Data, Sources, and Revenue

    Why Online Publishers Need a VPN: Protecting Data, Sources, and Revenue

    As an online publisher, you’re likely exposed to countless security risks – from data theft and censorship to geographic restrictions on your revenue.  To protect your information and the confidentiality of your sources, it’s a good idea always to use a virtual private network, also known as a VPN.  Here, you’ll learn how a VPN […]

    Even experts disagree over whether social media is bad for kids. We examined why

    Disagreement and uncertainty are common features of everyday life. They’re also common and expected features of scientific research. Despite this, disagreement among experts has the potential to undermine people’s engagement with information. It can also lead to confusion and a rejection of scientific messaging in general, with a tendency to explain disagreement as relating to […]

    Audience management’s Goldilocks problem (2)

    Audience management’s Goldilocks problem: how publishers get caught between tech that doesn’t work, or is too complex to use

    When it comes to audience management, one thing we at Glide see with so many publishers we speak with is that they are caught in a “Goldilocks problem” with their audience and content technology. At one end of the scale, they have built up a web of ill-fitting, generic tools that lean on one another […]

    The Top Customer Data Platforms (CDP) Reviewed

    The Top Customer Data Platforms (CDP) Reviewed

    Want to understand your readers? A customer data platform (CDP) collects customer data from multiple points (including your website, apps, CRM, and other third-party tools). It puts it together to give you a unified view of your entire customer journey. You’ll know what your readers like, what they click on, and how they act. With […]

    A Story of How RollerAds’ Publisher Made $60,000

    The right partners can make all the difference. We want to share a case study from RollerAds about the importance of working with the right ad network. A publisher switched to RollerAds’ network and immediately saw increased website performance. It took 5 months to hit a $60,000 threshold, which could have been improved even further, […]

    How publisher-focused Customer Data Platforms drive better audience engagement

    How Publisher-focused Customer Data Platforms Drive Better Audience Engagement

    First-party data is finally taking center stage. Buoyed by concerns over third-party cookie deprecation, 78% of publishers are investing in first-party data strategies. The reason? Quite simply, personalized and more relevant user experiences lead to higher engagement and conversion rates. At the same time, publishers are motivated to drive strong advertising performance across multiple channels, […]

    Best Self-Publishing Companies for Books

    7 Best Self-Publishing Companies for Books

    You’ve poured your heart into writing a book, not just to see it gather dust in the shadows of a crowded market. You are here to connect with readers, make profits, and leave a mark.Self-publishing is the key to making that happen, but with the number of self-published books increasing by 264% in the last […]

    Partner Articles

    AI, the double-edged sword of creativity, and why publishers must embrace it

    AI, The Double-edged Sword of Creativity, and Why Publishers Must Embrace It

    It’s cliche now to say that Artificial Intelligence (AI) has changed everything, but it’s also…

    Why Online Publishers Need a VPN: Protecting Data, Sources, and Revenue

    Why Online Publishers Need a VPN: Protecting Data, Sources, and Revenue

    As an online publisher, you’re likely exposed to countless security risks – from data theft…

    Audience management’s Goldilocks problem (2)

    Audience management’s Goldilocks problem: how publishers get caught between tech that doesn’t work, or is too complex to use

    When it comes to audience management, one thing we at Glide see with so many…

    A Story of How RollerAds’ Publisher Made $60,000

    The right partners can make all the difference. We want to share a case study from RollerAds about the importance of working with the right ad network. A publisher switched

    How publisher-focused Customer Data Platforms drive better audience engagement

    How Publisher-focused Customer Data Platforms Drive Better Audience Engagement

    First-party data is finally taking center stage. Buoyed by concerns over third-party cookie deprecation, 78% of publishers are investing in first-party data strategies. The reason? Quite simply, personalized and more

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    STATE OF DIGITAL PUBLISHING – COPYRIGHT 2025

    2nd Annual

    Monetization Week

    The Convergence of Innovation and Strategy: Publisher Monetization in 2025.

    A 5-day online event exploring the future of publisher revenue models.

    May 19 – 23, 2025

    Online Event

    Learn More