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Opinion

Our series of opinion columns from our contributors try to provide objective perspectives on what can be done to improve existing new media and technologies, through their practical experience and not hypotheticals.

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How AI Predictive Modeling Can Help Publishers Escape Third-Party Cookie Uncertainty

Everyone is still talking about the death of third-party cookies, but the…
IDFA: Replacing Identifiers Is A Short-Term Fix For The Privacy-First World

Apple’s privacy overhaul of its Identifier for Advertisers (IDFA) is looming. The…
If Big Tech Has the Will, Here Are Ways Research Shows Self-Regulation Can Work

Governments and observers across the world have repeatedly raised concerns about the…
Feel Like Breaking Up With Facebook? Maybe It’s Time For a Social Media Spring Clean

In denying news content to its Australian users, Facebook is arguably overplaying…
What’s Old is New Again: Why Email is Front and Center in 2021

Over the last several months, we’ve seen major acquisitions in the newsletter…
Best Techniques To Reach Your Audience in the Consideration Stage

Everyone says it’s important to align your marketing campaigns with your buyer’s…
Better Audience Targeting is Digital’s Key Priority

Brand safety was once the chief focus for digital advertisers, but now…
Why Does Norwegian Media Lead the World in Digital News?

Norway has long been recognised as one of the world’s most innovative…
5 Things You Should Know Before Publishing Your App on the App Store

The App Store is a digital distribution platform for mobile apps, developed…
Substack Isn’t A New Model For Journalism – It’s A Very Old One

Michael J. Socolow, University of Maine If you haven’t heard of Substack…
Is It Worth Self-Publishing Today?

Self-publishing is a global trend which provides new distribution and monetization possibilities,…
App Monetization Trends: What to Expect in the Near Future (2021)

The mobile app market is extended to be worth $407 billion by…
Top Free And Paid Strategies For Content Promotion

You spend hours creating content that your audience should love. You publish…
6 Strategies Publishers Can Use To Monetize Digital Content

The idea to start monetizing digital content appears in the publisher’s life…
Traffic Diversification Needs A Performance-Based Approach

Digital publishers already know the benefits of traffic diversification. By setting distribution…
How Can You Make Your Customer Data More Intelligent?

Unlike in traditional days, where marketers don’t feel much significance of customer…