Opinion - State of Digital Publishing

Employing a First-Party Data Strategy, With a Registration Wall as The Key Tool for Publishers to Increase ARPU

The digital publishing industry is currently facing a significant number of business-threatening challenges. Ad revenues are under unprecedented pressure, trust between readers and publishers is gradually disintegrating (but more important than ever), privacy concerns are forcing our market to be remodelled, and subscription has become a hugely competitive industry. To say it’s a difficult time […]

Third-party Cookies Are a Tiny Piece of the Problem; We Need to Focus on Data Ethics in Advertising

The volume of consumer data is growing rapidly, fueled by video streaming needs, connected devices and apps and an increasing need to share content and communications digitally. Especially since many of us now work from home. Research firm, IDC, predicted that more than 59 zettabytes (ZB) of data was created, captured, copied, and consumed in […]

Why User-Generated Video and Content Syndication is The Perfect Marriage for Publishers?

With 73% of people now accessing news through “the side door”, according to the Reuters Digital News Report 2021, content syndication is a key growth hacking strategy for publishers in their drive to reach larger and more diverse audiences. What is content syndication? Content syndication means republishing content on one or more websites and/or platforms. […]

Why Is Content Atomization Crucial To Your Content Strategy?

Sometimes, all it takes is one piece of brilliant content for your business to drastically expand its audience reach. If you or your team have ever created viral content, there’s an excellent chance you could create plenty more based off the original content. This is more efficient than constantly creating new content from scratch. As […]

The Common Pitfalls Surrounding First-Party Data

The amount of data readily available to advertisers is in decline. This is a result of the deprecation of third-party cookies, stricter privacy regulations, and changes to mobile identifiers. However, utilizing first-party data has been touted as a possible solution to the problem. Brands have more first-party data than ever before through avenues such as […]

How to Create an Engaging Blog Post

You may have heard the old adage “content is king” a million times. But have you ever found a head worthy of the crown? Probably not! A writer’s responsibility is to build brand loyalty and trust with their words. By focusing on creating quality content it is their role to engage readers and keep them […]

How Data Minimisation Can Boost Your Business Value

In the online publishing industry, collecting vast amounts of big data is a thing of the past. Working with unlimited quantities of data is not only a waste of time and resources, but it can also leave you open to the short- and long-tail damage of a data privacy breach. We’ve found that adopting data […]

News Apps’ Features Loved By Readers

News apps, to fulfil their primary goal, which is delivering information (mainly in a text form), could consist of articles, pages, and maybe comments sections. These features are essential to create and run a news app. However, in the era of growing interest in news apps, and thus fierce competition on the market and the […]

Publishers Must Expand Their Horizons to Harness the Effect of Ad Spend Rebound

Exploring new revenue streams, such as paywalls and eCommerce, is an intelligent move for publishers, but they shouldn’t lose sight of optimising their existing ones. With digital ad spend forecast bouncing back by more than 25%, surpassing $191 billion this year, advertising should remain an integral part of the monetization mix. Therefore, publishers should be […]

Creating a Data Ecosystem Built on Consumer Trust

The increased scrutiny on third-party cookies, mobile device IDs, and IP addresses has made it increasingly difficult for advertisers to continue delivering meaningful experiences to consumers. As a result, publishers and advertisers are finding ways to personalise the consumer journey without the need for unauthenticated device and browser IDs. In the past, the advertising and […]

Publishers Need Smarter Analytics to Survive Without Cookies

Publishers will be well aware that, despite Google’s stay of execution, the end of third-party cookies remains on the horizon, and so too do the challenges associated with this change. The only difference is they have longer to prepare. Alternative solutions might be in the works, but most are still in the initial stages of […]

How Can Publishers Set Up Shop on the Social High Street of the Future?

Informed observers have been predicting that the internet would transform commerce since the 1990s, but 2020 was the year their prophecies finally came true. Shoppers were pushed online in more significant numbers than ever before, and, quick to capitalise on this trend, the social media giants began positioning themselves to reinvent shopping. The result – […]

Better Together: The New Digital Era for Publishers and Brands

The digital marketing industry has always worked at the cutting edge of technological innovation, certainly regarding how ads are bought, sold and served. Unfortunately, one of the more recent and challenging by-products of this position is that the fierce competition between software vendors and platforms has left brands and publishers battling to manage a complex, […]

How ATS Supports Digital Publishers

Does your publication have an identity crisis? Your brand may be solid and your value proposition clear. But, for media owners that depend on advertising, the means of identifying and reaching audiences on behalf of advertisers is now in turmoil. Identifiers in flux Traditionally, ad targeting works by matching third-party cookies between publishers, ad tech […]

How To Reach Consumers in Apple’s ATT World

With the launch of iOS 14.5, Apple has made changes to its Identifier for Advertisers (IDFA), introducing the App Tracking Transparency (ATT) framework and transforming the digital advertising landscape on iOS devices. And, on Google’s Chrome, we still have the ‘death of the cookie’ to look forward to. A pair of industry changes that have […]

Consumer Trust Is the Future of Digital Advertising

Consumer trust across institutions is declining. This is just one finding from Forrester’s ‘Trust In The Age Of The Customer’ report, published in November 2020. The same report also shows consumers are increasingly worried about misinformation spread by news publications, the research states: “During the course of the pandemic, consumers became less trusting.” Consumers are […]