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Opinion

Our series of opinion columns from our contributors try to provide objective perspectives on what can be done to improve existing new media and technologies, through their practical experience and not hypotheticals.

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Why Is Content Atomization Crucial To Your Content Strategy?

Sometimes, all it takes is one piece of brilliant content for your…
The Common Pitfalls Surrounding First-Party Data

The amount of data readily available to advertisers is in decline. This…
How to Create an Engaging Blog Post

You may have heard the old adage “content is king” a million…
How Data Minimisation Can Boost Your Business Value

In the online publishing industry, collecting vast amounts of big data is…
News Apps’ Features Loved By Readers

News apps, to fulfil their primary goal, which is delivering information (mainly…
Publishers Must Expand Their Horizons to Harness the Effect of Ad Spend Rebound

Exploring new revenue streams, such as paywalls and eCommerce, is an intelligent…
Creating a Data Ecosystem Built on Consumer Trust

The increased scrutiny on third-party cookies, mobile device IDs, and IP addresses…
Publishers Need Smarter Analytics to Survive Without Cookies

Publishers will be well aware that, despite Google’s stay of execution, the…
How Can Publishers Set Up Shop on the Social High Street of the Future?

Informed observers have been predicting that the internet would transform commerce since…
Better Together: The New Digital Era for Publishers and Brands

The digital marketing industry has always worked at the cutting edge of…
How ATS Supports Digital Publishers

Does your publication have an identity crisis? Your brand may be solid…
How To Reach Consumers in Apple’s ATT World

With the launch of iOS 14.5, Apple has made changes to its…
Consumer Trust Is the Future of Digital Advertising

Consumer trust across institutions is declining. This is just one finding from…
2021 Adtech Predictions

Ad tech market researchers recently revised the expected ad spent figures down…
Native Apps Will Increase Your Publication’s Subscription Revenues

Added Revenue Without Added Effort If there was a way to increase…
Apple’s App Tracking Transparency Updates Represent An Opportunity To Create A Sustainable Infrastructure

The past couple of years have seen significant changes in the digital…