Sometimes, all it takes is one piece of brilliant content for your business to drastically expand its audience reach. If you or your team have ever created viral content, there’s an excellent chance you could create plenty more based off the original content. This is more efficient than constantly creating new content from scratch. As a result, a growing number of businesses are adapting content atomization into their content marketing strategy.
This article explores exactly why content atomization is important to incorporate in your content strategy and the various ways your business can leverage atomization to your advantage.
What Is Content Atomization?
In essence, content atomization is the approach of taking a marketing platform or broad theme from your existing content and breaking it down into several more content pieces. The phrase was initially coined by Todd Defren and advocates for the creation of multiple strategic, but smaller content pieces drawn from a larger core theme that found success.
“Content atomization squeezes out as much content as possible from a specific theme that tends to drive views or engagement,” explains Craig Barkley, a tech blogger at AcademicBrits, Write my X and 1 Day 2 write. “This practice offers many benefits for content marketing teams, especially those who might be short on time and resources.”
The Advantages Of Content Atomization To Your Content Strategy
Leveraging content atomization in your content strategy offers numerous advantages over consistently creating new content from scratch. Here are a couple of content atomization’s best benefits for businesses.
Content Atomization Improves SEO
Creating smaller content pieces allows for more opportunities to rank in the search engine results page (SERP) for a specific niche. Teams can target relevant, highly searched SEO keywords and phrases throughout several articles rather than a single piece of content.
Moreover, if your target audience frequently comes across content from your website regarding a specific topic, they are more likely to perceive you as a trustworthy expert on that topic. This could encourage a potential reader to trust your content over its competitors.
Atomization Is Efficient
Efficiency is atomization’s biggest lure for businesses. Researching several unrelated topics can be extremely time consuming for content marketing teams. The creation of multiple pieces of content on one broad theme reduces the time required for research.
It also saves time from researching potential topics that resonate with your target audience. If one particular theme is driving a substantial portion of your views, it would be strategically smart to continue creating content based on that theme.
Atomization allows businesses with limited staff and resources to produce more content with less. Since it saves businesses more time and money, every business should consider integrating atomization into their content creation strategy.
Potential For Greater Engagement With Target Audience
The practice of content atomization amplifies your content throughout multiple platforms. This allows your business to reach a wider range of audiences by simply covering the same topic in different ways.
Even if a potential consumer does not typically read blog posts, they might come across your content on their social media feed or YouTube video recommendations through the content atomization approach. “The practice of content atomization enables businesses to magnify their reach and milk a specific niche for all its worth,” according to Cynthia Pruett, a tech writer at Origin Writings and Brit Student.
How To Create A Content Atomization Plan
The good news is there are endless ways to atomize your content as a business. Here are some actionable steps to help you get started:
- Research and find a broad theme that is highly relevant to your target audience.
- Choose a platform.
- Research information on that theme.
- Identify more specific topic ideas or other ways to approach that same theme.
- Create several smaller content pieces based on that theme.
- Depending on the platform you published your content on, publish additional content on different platforms covering the same content. Some examples of these are a blog post series on your website, guest blog posts on other websites, YouTube video series, podcast episodes, and social media posts.
Content atomization allows businesses to explore a specific theme or platform to its fullest potential. Not only does this practice improve efficiency, but it can also broaden your content’s reach. There are countless ways to atomize your content nowadays. If content atomization is not a part of your content strategy as a business, this article is your sign to incorporate it as soon as possible.