Our series of opinion columns from our contributors try to provide objective perspectives on what can be done to improve existing new media and technologies, through their practical experience and not hypotheticals.
Follow our columnists as we continually grow our contributor network.
Stefanie Briec, Director, Head of Demand Sales UK & INTL, FreeWheel “Content is where I expect much of
Ben Erdos, Chief Services Officer, Total Media Solutions Website visitors come in various shapes and sizes. There are
To say the digital advertising landscape has changed over the last year is an understatement. As more players
Despite the fact it feels like we’ve all just started 2022, it’s only days until the end of
Michael Simpkins, Commercial Lead, Marketplace, Xandr With the impending loss of third-party cookies, fragmentation across the programmatic supply
Tim Geenen, Managing Director, Addressability Europe, LiveRamp Regulators are tightening privacy rules, consumers have lost trust in how
Regulators are tightening privacy rules, consumers are less trusting of brands’ use of data and browsers are blocking
Publishing brands rebounded from the Covid decline last year on the back of strong digital revenues and dealt
The news licensing program is slightly more than a year old and is already under pressure to do
It’s no secret that digital models are being turned on their head with the shift to a more
Publishers of all sizes are under a lot of stress right now. They are expected to be resilient
To say the digital advertising landscape has changed over the last year is an understatement. As more players
For years, the digital advertising industry has grown on the back of user data by creating an ecosystem
When the dust settles after Black Friday and Cyber Monday, the next stop on the road to shopping
The past 24 months have been challenging for everyone in the digital advertising sector. Indeed, there has been
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