5 Top Tips for Developing a First-Party Data Strategy
It’s no secret that digital models are being turned on their head with the shift to a more privacy-first, cookie-free
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It’s no secret that digital models are being turned on their head with the shift to a more privacy-first, cookie-free
Publishers of all sizes are under a lot of stress right now. They are expected to be resilient to market
To say the digital advertising landscape has changed over the last year is an understatement. As more players make moves
For years, the digital advertising industry has grown on the back of user data by creating an ecosystem that is
When the dust settles after Black Friday and Cyber Monday, the next stop on the road to shopping madness is
The past 24 months have been challenging for everyone in the digital advertising sector. Indeed, there has been concern from
Privacy advocates have made massive gains in the wake of the EU’s General Data Protection Regulation (GDPR). Case in point?
If you’re thinking about implementing digital subscriptions, it’s easy to be overwhelmed by the factors and variables that go into
The digital publishing industry is currently facing a significant number of business-threatening challenges. Ad revenues are under unprecedented pressure, trust
The volume of consumer data is growing rapidly, fueled by video streaming needs, connected devices and apps and an increasing
With 73% of people now accessing news through “the side door”, according to the Reuters Digital News Report 2021, content
Sometimes, all it takes is one piece of brilliant content for your business to drastically expand its audience reach. If
The amount of data readily available to advertisers is in decline. This is a result of the deprecation of third-party
You may have heard the old adage “content is king” a million times. But have you ever found a head
In the online publishing industry, collecting vast amounts of big data is a thing of the past. Working with unlimited
News apps, to fulfil their primary goal, which is delivering information (mainly in a text form), could consist of articles,
Exploring new revenue streams, such as paywalls and eCommerce, is an intelligent move for publishers, but they shouldn’t lose sight
The increased scrutiny on third-party cookies, mobile device IDs, and IP addresses has made it increasingly difficult for advertisers to
Publishers will be well aware that, despite Google’s stay of execution, the end of third-party cookies remains on the horizon,
Informed observers have been predicting that the internet would transform commerce since the 1990s, but 2020 was the year their
The digital marketing industry has always worked at the cutting edge of technological innovation, certainly regarding how ads are bought,
Does your publication have an identity crisis? Your brand may be solid and your value proposition clear. But, for media
With the launch of iOS 14.5, Apple has made changes to its Identifier for Advertisers (IDFA), introducing the App Tracking
Consumer trust across institutions is declining. This is just one finding from Forrester’s ‘Trust In The Age Of The Customer’
Ad tech market researchers recently revised the expected ad spent figures down to $738 billion. Although the industry has continued
Added Revenue Without Added Effort If there was a way to increase your paid subscriptions by 10-30%, wouldn’t you jump
The past couple of years have seen significant changes in the digital advertising landscape driven by increasing legislation around data
Everyone is still talking about the death of third-party cookies, but the conversation is shifting. While publishers, advertisers, and tech
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PUBLISHERS, THESE 20+ TOOLS WILL SUPERCHARGE YOUR GROWTH
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Being a part of the SODP Community has made a real impact on my problem-solving at work. From bouncing off paywalls solution ideas to thinking about an SEO strategy for my paywall, it’s the most value-adding professional community I’m a part of.
Yvette Dimiri, Head of Growth, Stears
PUBLISHERS, THESE 20+ TOOLS WILL SUPERCHARGE YOUR GROWTH
Subscribe to our newsletter and receive the ultimate list of smart technologies and free resources to boost your publisher SEO and content efforts.
Join 3,000+ publishers around the world and get exclusive tips and resources delivered to your inbox.
Being a part of the SODP Community has made a real impact on my problem-solving at work. From bouncing off paywalls solution ideas to thinking about an SEO strategy for my paywall, it’s the most value-adding professional community I’m a part of.
Yvette Dimiri, Head of Growth, Stears