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    State of Digital Publishing Logo
    Home ▸ Opinion ▸ Page 2

    Opinion

    Our series of opinion columns from our contributors try to provide objective perspectives on what can be done to improve existing new media and technologies, through their practical experience and not hypotheticals.

    Follow our columnists as we continually grow our contributor network.

    tips

    5 Top Tips for Developing a First-Party Data Strategy

    It’s no secret that digital models are being turned on their head with the shift to a more privacy-first, cookie-free

    Publishers

    How Publishers Can Reclaim Control Amid the Chaos

    Publishers of all sizes are under a lot of stress right now. They are expected to be resilient to market

    road

    2022 Road Ahead: Social, CTV, Identity Collaboration, and More

    To say the digital advertising landscape has changed over the last year is an understatement. As more players make moves

    firsty party

    Why Publishers and Advertisers Benefit from a Privacy-First Advertising Ecosystem

    For years, the digital advertising industry has grown on the back of user data by creating an ecosystem that is

    holidays

    How Does the Holiday Season and Audience Behavior Impact the Digital Publishing Industry?

    When the dust settles after Black Friday and Cyber Monday, the next stop on the road to shopping madness is

    ads

    Addressability in 2022: The Three D’s Publishers Need To Think About 

    The past 24 months have been challenging for everyone in the digital advertising sector. Indeed, there has been concern from

    opt in

    5 Ways Publishers Can Increase Opt-In Rates

    Privacy advocates have made massive gains in the wake of the EU’s General Data Protection Regulation (GDPR). Case in point?

    Subscription

    10 Best Practices for your Digital Subscription Program

    If you’re thinking about implementing digital subscriptions, it’s easy to be overwhelmed by the factors and variables that go into

    registration w

    Employing a First-Party Data Strategy, With a Registration Wall as The Key Tool for Publishers to Increase ARPU

    The digital publishing industry is currently facing a significant number of business-threatening challenges. Ad revenues are under unprecedented pressure, trust

    data thics

    Third-party Cookies Are a Tiny Piece of the Problem; We Need to Focus on Data Ethics in Advertising

    The volume of consumer data is growing rapidly, fueled by video streaming needs, connected devices and apps and an increasing

    video content syndication

    Why User-Generated Video and Content Syndication is The Perfect Marriage for Publishers?

    With 73% of people now accessing news through “the side door”, according to the Reuters Digital News Report 2021, content

    content atomization

    Why Is Content Atomization Crucial To Your Content Strategy?

    Sometimes, all it takes is one piece of brilliant content for your business to drastically expand its audience reach. If

    first party pitfalls

    The Common Pitfalls Surrounding First-Party Data

    The amount of data readily available to advertisers is in decline. This is a result of the deprecation of third-party

    engaging post

    How to Create an Engaging Blog Post

    You may have heard the old adage “content is king” a million times. But have you ever found a head

    minimisation data

    How Data Minimisation Can Boost Your Business Value

    In the online publishing industry, collecting vast amounts of big data is a thing of the past. Working with unlimited

    apps

    News Apps’ Features Loved By Readers

    News apps, to fulfil their primary goal, which is delivering information (mainly in a text form), could consist of articles,

    ad spend rebound

    Publishers Must Expand Their Horizons to Harness the Effect of Ad Spend Rebound

    Exploring new revenue streams, such as paywalls and eCommerce, is an intelligent move for publishers, but they shouldn’t lose sight

    eco sy

    Creating a Data Ecosystem Built on Consumer Trust

    The increased scrutiny on third-party cookies, mobile device IDs, and IP addresses has made it increasingly difficult for advertisers to

    smarter analytics

    Publishers Need Smarter Analytics to Survive Without Cookies

    Publishers will be well aware that, despite Google’s stay of execution, the end of third-party cookies remains on the horizon,

    social high street

    How Can Publishers Set Up Shop on the Social High Street of the Future?

    Informed observers have been predicting that the internet would transform commerce since the 1990s, but 2020 was the year their

    publishers and brands

    Better Together: The New Digital Era for Publishers and Brands 

    The digital marketing industry has always worked at the cutting edge of technological innovation, certainly regarding how ads are bought,

    ats supports digital publishers

    How ATS Supports Digital Publishers

    Does your publication have an identity crisis? Your brand may be solid and your value proposition clear. But, for media

    app tracking transparency

    How To Reach Consumers in Apple’s ATT World

    With the launch of iOS 14.5, Apple has made changes to its Identifier for Advertisers (IDFA), introducing the App Tracking

    consumer trust

    Consumer Trust Is the Future of Digital Advertising

    Consumer trust across institutions is declining. This is just one finding from Forrester’s ‘Trust In The Age Of The Customer’

    ad tech predictions

    2021 Adtech Predictions

    Ad tech market researchers recently revised the expected ad spent figures down to $738 billion. Although the industry has continued

    native apps

    Native Apps Will Increase Your Publication’s Subscription Revenues

    Added Revenue Without Added Effort If there was a way to increase your paid subscriptions by 10-30%, wouldn’t you jump

    app tracking

    Apple’s App Tracking Transparency Updates Represent An Opportunity To Create A Sustainable Infrastructure

    The past couple of years have seen significant changes in the digital advertising landscape driven by increasing legislation around data

    ai predictive model

    How AI Predictive Modeling Can Help Publishers Escape Third-Party Cookie Uncertainty 

    Everyone is still talking about the death of third-party cookies, but the conversation is shifting. While publishers, advertisers, and tech

    Page1 Page2 Page3 Page4 Page5 Page6

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    STATE OF DIGITAL PUBLISHING – COPYRIGHT 2023

    PUBLISHERS, THESE 20+ TOOLS WILL SUPERCHARGE YOUR GROWTH

    Subscribe to our newsletter and receive the ultimate list of smart technologies and free resources to boost your publisher SEO and content efforts.

    Join 3,000+ publishers around the world and get exclusive tips and resources delivered to your inbox.

    Being a part of the SODP Community has made a real impact on my problem-solving at work. From bouncing off paywalls solution ideas to thinking about an SEO strategy for my paywall, it’s the most value-adding professional community I’m a part of.

    Yvette Dimiri, Head of Growth, Stears

    PUBLISHERS, THESE 20+ TOOLS WILL SUPERCHARGE YOUR GROWTH

    Subscribe to our newsletter and receive the ultimate list of smart technologies and free resources to boost your publisher SEO and content efforts.

    Join 3,000+ publishers around the world and get exclusive tips and resources delivered to your inbox.

    Being a part of the SODP Community has made a real impact on my problem-solving at work. From bouncing off paywalls solution ideas to thinking about an SEO strategy for my paywall, it’s the most value-adding professional community I’m a part of.

    Yvette Dimiri, Head of Growth, Stears