Opinion

Our series of opinion columns from our contributors try to provide objective perspectives on what can be done to improve existing new media and technologies, through their practical experience and not hypotheticals.

Follow our columnists as we continually grow our contributor network.

Publishers Must Expand Their Horizons to Harness the Effect of Ad Spend Rebound

Creating a Data Ecosystem Built on Consumer Trust

Publishers Need Smarter Analytics to Survive Without Cookies

How Can Publishers Set Up Shop on the Social High Street of the Future?

Better Together: The New Digital Era for Publishers and Brands

How ATS Supports Digital Publishers

How To Reach Consumers in Apple’s ATT World

Consumer Trust Is the Future of Digital Advertising

2021 Adtech Predictions

Native Apps Will Increase Your Publication’s Subscription Revenues

Apple’s App Tracking Transparency Updates Represent An Opportunity To Create A Sustainable Infrastructure

How AI Predictive Modeling Can Help Publishers Escape Third-Party Cookie Uncertainty

IDFA: Replacing Identifiers Is A Short-Term Fix For The Privacy-First World

If Big Tech Has the Will, Here Are Ways Research Shows Self-Regulation Can Work

Feel Like Breaking Up With Facebook? Maybe It’s Time For a Social Media Spring Clean

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