Our series of opinion columns from our contributors try to provide objective perspectives on what can be done to improve existing new media and technologies, through their practical experience and not hypotheticals.
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Privacy advocates have made massive gains in the wake of the EU’s General Data Protection Regulation (GDPR). Case
If you’re thinking about implementing digital subscriptions, it’s easy to be overwhelmed by the factors and variables that
The digital publishing industry is currently facing a significant number of business-threatening challenges. Ad revenues are under unprecedented
The volume of consumer data is growing rapidly, fueled by video streaming needs, connected devices and apps and
With 73% of people now accessing news through “the side door”, according to the Reuters Digital News Report
Sometimes, all it takes is one piece of brilliant content for your business to drastically expand its audience
The amount of data readily available to advertisers is in decline. This is a result of the deprecation
You may have heard the old adage “content is king” a million times. But have you ever found
In the online publishing industry, collecting vast amounts of big data is a thing of the past. Working
News apps, to fulfil their primary goal, which is delivering information (mainly in a text form), could consist
Exploring new revenue streams, such as paywalls and eCommerce, is an intelligent move for publishers, but they shouldn’t
The increased scrutiny on third-party cookies, mobile device IDs, and IP addresses has made it increasingly difficult for
Publishers will be well aware that, despite Google’s stay of execution, the end of third-party cookies remains on
Informed observers have been predicting that the internet would transform commerce since the 1990s, but 2020 was the
The digital marketing industry has always worked at the cutting edge of technological innovation, certainly regarding how ads
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Learn a technical and content SEO strategy that helps digital publishers increase their organic traffic by 100-500%.
