IDFA: Replacing Identifiers Is A Short-Term Fix For The Privacy-First World
Apple’s privacy overhaul of its Identifier for Advertisers (IDFA) is looming. The update — expected in early Spring — will
Our series of opinion columns from our contributors try to provide objective perspectives on what can be done to improve existing new media and technologies, through their practical experience and not hypotheticals.
Follow our columnists as we continually grow our contributor network.
Apple’s privacy overhaul of its Identifier for Advertisers (IDFA) is looming. The update — expected in early Spring — will
Governments and observers across the world have repeatedly raised concerns about the monopoly power of Big Tech companies and the
In denying news content to its Australian users, Facebook is arguably overplaying its hand, behaving as a big company that
Over the last several months, we’ve seen major acquisitions in the newsletter space such as Business Insider buying Morning Brew
Everyone says it’s important to align your marketing campaigns with your buyer’s journey. But what does it mean? The buyer’s
Brand safety was once the chief focus for digital advertisers, but now we’re seeing significant improvements in this area, advertiser
Norway has long been recognised as one of the world’s most innovative countries. Its heritage in natural resource and maritime
The App Store is a digital distribution platform for mobile apps, developed and maintained by Apple Inc. You can both
Michael J. Socolow, University of Maine If you haven’t heard of Substack – you probably will soon. Since 2017, the
Self-publishing is a global trend which provides new distribution and monetization possibilities, especially for aspiring authors. To prepare, publish, and
The mobile app market is extended to be worth $407 billion by 2026, and there are currently more approaches to
You spend hours creating content that your audience should love. You publish it. And nothing happens. No traffic, no shares,
The idea to start monetizing digital content appears in the publisher’s life sooner or later, regardless of whether they run
Digital publishers already know the benefits of traffic diversification. By setting distribution parameters wider, they can maximize advertising revenue and
Unlike in traditional days, where marketers don’t feel much significance of customer data. But now the time has changed, people
Mobile traffic is up, but digital publishers see marginal engagement from these users. These common UX and monetization mistakes might
If you work in media, you know how fundamental data is to your future success. Especially as maintaining control over
One of the parts of the digital revolution publishers experienced was social media boost. It totally changed news consumption habits.
NEW YORK, May 07, 2020 (GLOBE NEWSWIRE) — Literally Media, the comedy and culture brand for all, announced record traffic
With COVID-19, a news story that may be 100% accurate can still unintentionally mislead readers about the greatest threats of
What is actually a newsletter? In theory, it’s a bulletin, magazine, or other content sent to subscribers by e-mail, usually
Amanda Cote, University of Oregon In day-to-day life, you probably haven’t had someone yell at you, “Get back in the
Mobile magazine app on Android or iOS – what’s better? Publishers who decide to distribute their content on mobile devices are probably
Increasing numbers of publishers throughout the world have caught on to the power of magazine and news apps. These apps
We’ve reached a point where all of the major browsers have signaled a shift away from third-party cookies, with Google
Digital audiences are craving more social experiences than ever before. Now, publishers are connecting with visitors and subscribers to transform
Mobile magazine apps can be a way to diversify content, an additional source for acquiring readers, and an extra channel
Not so long ago, local newspapers faced little competition. As Warren Buffett would say, the local newspaper used to have
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PUBLISHERS, THESE 20+ TOOLS WILL SUPERCHARGE YOUR GROWTH
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Being a part of the SODP Community has made a real impact on my problem-solving at work. From bouncing off paywalls solution ideas to thinking about an SEO strategy for my paywall, it’s the most value-adding professional community I’m a part of.
Yvette Dimiri, Head of Growth, Stears
PUBLISHERS, THESE 20+ TOOLS WILL SUPERCHARGE YOUR GROWTH
Subscribe to our newsletter and receive the ultimate list of smart technologies and free resources to boost your publisher SEO and content efforts.
Join 3,000+ publishers around the world and get exclusive tips and resources delivered to your inbox.
Being a part of the SODP Community has made a real impact on my problem-solving at work. From bouncing off paywalls solution ideas to thinking about an SEO strategy for my paywall, it’s the most value-adding professional community I’m a part of.
Yvette Dimiri, Head of Growth, Stears