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    Home ▸ Opinion ▸ Page 3

    Opinion

    Our series of opinion columns from our contributors try to provide objective perspectives on what can be done to improve existing new media and technologies, through their practical experience and not hypotheticals.

    Follow our columnists as we continually grow our contributor network.

    programmatic

    A Well-Lit Digital Advertising Ecosystem Needs Radical Observability, Not Just Transparency and Fraud Detection

    To say the digital advertising landscape has changed over the last year is an understatement. As more players make moves to address consumer privacy concerns, the industry has once again transformed — bringing to light new challenges and opportunities.  The terms transparency and observability are too often used interchangeably. For years, the industry has been […]

    image j

    Cookieless Is Not Near, It’s Here!

    Despite the fact it feels like we’ve all just started 2022, it’s only days until the end of Q1. That’s another quarter closer to a digital advertising ecosystem without 3rd party cookies. While conversations are all talking about preparation and getting ‘ready’ for a cookieless future, there are two major considerations that just aren’t being […]

    It’s Time to Increase Transparency in the Programmatic Supply Chain

    It’s Time to Increase Transparency in the Programmatic Supply Chain

    Michael Simpkins, Commercial Lead, Marketplace, Xandr With the impending loss of third-party cookies, fragmentation across the programmatic supply chain is expected to grow as the number of intermediaries that media buyers work with increases. This fragmentation leads to a lack of oversight and fee transparency, resulting in difficulties surrounding brand safety, privacy standards and inefficient […]

    Publishers Will Benefit From Synergizing First-Party Data Across All Channels

    Publishers Will Benefit From Synergizing First-Party Data Across All Channels

    Tim Geenen, Managing Director, Addressability Europe, LiveRamp  Regulators are tightening privacy rules, consumers have lost trust in how brands use their data and browsers are blocking the very data that once fuelled personalised and targeted marketing.  These privacy-based shifts have disrupted the digital marketing landscape, leaving publishers and advertisers in search of ways to responsibly […]

    How Publishers’ First-Party Data is Reshaping Advertising

    How Publishers’ First-Party Data is Reshaping Advertising

    Regulators are tightening privacy rules, consumers are less trusting of brands’ use of data and browsers are blocking the data that once fuelled personalised and targeted marketing on the web. To safeguard from the disruption caused by these privacy-based shifts, publishers and advertisers need a way to responsibly activate audiences and restore consumer trust. Such […]

    user video

    The Rise of User-Generated Video: Predictions for Publishers in 2022

    Publishing brands rebounded from the Covid decline last year on the back of strong digital revenues and dealt the “infodemic”, as audiences showed signs of burnout with the news agenda. The hastened decline of print saw publishers accelerate their digital transformations and investment in new subscription models. They also continued to rebuild trust in an […]

    shutterstock

    Google News Showcase Remains Under Pressure to Do More

    The news licensing program is slightly more than a year old and is already under pressure to do more to support news publishers Google News Showcase has signed up more than 1,000 publishers since its launch in 2020,1 but Google is already under pressure to do more to support the publishing industry. Google licenses and […]

    tips

    5 Top Tips for Developing a First-Party Data Strategy

    It’s no secret that digital models are being turned on their head with the shift to a more privacy-first, cookie-free approach. And, although at first this caused many publishers to worry about how to adapt, the challenge actually represents a major opportunity to become user centric through employing a first-party data strategy.  Not only does […]

    Publishers

    How Publishers Can Reclaim Control Amid the Chaos

    Publishers of all sizes are under a lot of stress right now. They are expected to be resilient to market upheaval, flexible enough to adapt, and prescient enough to stay ahead of impending market changes.  Alongside the looming third-party cookie deprecation and its potential impact on ad revenues, publishers in 2022 are expected to keep […]

    road

    2022 Road Ahead: Social, CTV, Identity Collaboration, and More

    To say the digital advertising landscape has changed over the last year is an understatement. As more players make moves to address consumer privacy concerns, the industry has once again transformed — bringing to light new challenges and opportunities.   Although one can only assume more of the same in 2022, there are always new things […]

    firsty party

    Why Publishers and Advertisers Benefit from a Privacy-First Advertising Ecosystem

    For years, the digital advertising industry has grown on the back of user data by creating an ecosystem that is complex, opaque, and leaks data. But today, privacy is dramatically changing the way advertising is bought and sold, where the data that was once accessible by third parties is increasingly out of reach.  Several factors […]

    holidays

    How Does the Holiday Season and Audience Behavior Impact the Digital Publishing Industry?

    When the dust settles after Black Friday and Cyber Monday, the next stop on the road to shopping madness is the holiday season. Both entrepreneurs and customers are preparing for the festive period — everyone is eager for the shopping to begin. But those who can kill two birds with one stone are digital publishers. […]

    Addressability in 2022: The Three D’s Publishers Need To Think About 

    Addressability in 2022: The Three D’s Publishers Need To Think About 

    The past 24 months have been challenging for everyone in the digital advertising sector. Indeed, there has been concern from publishers that the recent changes to the advertising technology (adtech) landscape would result in disintermediation from their users, a loss of advertising revenue and even workforce.  But if there’s one thing we’ve learnt, it’s that […]

    opt in

    5 Ways Publishers Can Increase Opt-In Rates

    Privacy advocates have made massive gains in the wake of the EU’s General Data Protection Regulation (GDPR). Case in point? Though they’ve built empires on mountains of personal data, Google and Apple continue to enhance their privacy standards, even going as far as to position themselves as champions of privacy.  Suffice it to say that […]

    Subscription

    10 Best Practices for your Digital Subscription Program

    If you’re thinking about implementing digital subscriptions, it’s easy to be overwhelmed by the factors and variables that go into launching, evolving and scaling the new model. To help your business thrive, you’ll need a strategy in place to help meet your goals — and a plan to optimise your results over time. Here are […]

    registration w

    Employing a First-Party Data Strategy, With a Registration Wall as The Key Tool for Publishers to Increase ARPU

    The digital publishing industry is currently facing a significant number of business-threatening challenges. Ad revenues are under unprecedented pressure, trust between readers and publishers is gradually disintegrating (but more important than ever), privacy concerns are forcing our market to be remodelled, and subscription has become a hugely competitive industry. To say it’s a difficult time […]

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    STATE OF DIGITAL PUBLISHING – COPYRIGHT 2025

    2nd Annual

    Monetization Week

    The Convergence of Innovation and Strategy: Publisher Monetization in 2025.

    A 5-day online event exploring the future of publisher revenue models.

    May 19 – 23, 2025

    Online Event

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