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Opinion

Our series of opinion columns from our contributors try to provide objective perspectives on what can be done to improve existing new media and technologies, through their practical experience and not hypotheticals.

Follow our columnists as we continually grow our contributor network.

It’s Time to Increase Transparency in the Programmatic Supply Chain

Michael Simpkins, Commercial Lead, Marketplace, Xandr With the impending loss of third-party…
Publishers Will Benefit From Synergizing First-Party Data Across All Channels

Tim Geenen, Managing Director, Addressability Europe, LiveRamp Regulators are tightening privacy rules,…
How Publishers’ First-Party Data is Reshaping Advertising

Regulators are tightening privacy rules, consumers are less trusting of brands’ use…
The Rise of User-Generated Video: Predictions for Publishers in 2022

Publishing brands rebounded from the Covid decline last year on the back…
Google News Showcase Remains Under Pressure to Do More

The news licensing program is slightly more than a year old and…
5 Top Tips for Developing a First-Party Data Strategy

It’s no secret that digital models are being turned on their head…
How Publishers Can Reclaim Control Amid the Chaos

Publishers of all sizes are under a lot of stress right now.…
2022 Road Ahead: Social, CTV, Identity Collaboration, and More

To say the digital advertising landscape has changed over the last year…
Why Publishers and Advertisers Benefit from a Privacy-First Advertising Ecosystem

For years, the digital advertising industry has grown on the back of…
How Does the Holiday Season and Audience Behavior Impact the Digital Publishing Industry?

When the dust settles after Black Friday and Cyber Monday, the next…
Addressability in 2022: The Three D’s Publishers Need To Think About

The past 24 months have been challenging for everyone in the digital…
5 Ways Publishers Can Increase Opt-In Rates

Privacy advocates have made massive gains in the wake of the EU’s…
10 Best Practices for your Digital Subscription Program

If you’re thinking about implementing digital subscriptions, it’s easy to be overwhelmed…
Employing a First-Party Data Strategy, With a Registration Wall as The Key Tool for Publishers to Increase ARPU

The digital publishing industry is currently facing a significant number of business-threatening…
Third-party Cookies Are a Tiny Piece of the Problem; We Need to Focus on Data Ethics in Advertising

The volume of consumer data is growing rapidly, fueled by video streaming…
Why User-Generated Video and Content Syndication is The Perfect Marriage for Publishers?

With 73% of people now accessing news through “the side door”, according…