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Monetization

How to monetize content is one of the most pressing issues facing digital publishers. What ad revenue model is most fitting? Is a paywall strategy the way to go forward? What is the impact of various paywall types on SEO?

There are various monetization routes digital publishers can pursue – as well as create a strategy that blends multiple monetization models.

Explore with us case studies, guides, and how-tos in publisher monetization strategies.

Pandora’s and Spotify’s online radio revenue pursuit

Online radio companies have increased in popularity over the past several years,…
David Boutin – Social Quant

David Boutiin content manager of Social Quant is the latest digital publishing…
Will Hernandez – Mobile Payments Today

Will Hernandez, editor of Mobile Payments Today is the latest digital publishing…
The Definitive Guide To Online Video Advertising

Marketing forums are packed with tips about online video advertising, but some…
The Ultimate Guide To Mobile Advertising

It’s no secret that we think building natural relationships with your readers,…
The Complete Guide To Display Advertising

When simple text ads don’t effectively express your marketing messages, you might…
What Is Native Advertising, Anyways?

Marketers shell out as much as $200,000 for a native ad campaign…
The Definitive Guide To Social Media Advertising

We really like social media advertising because it’s easy to integrate into…
Paid Search Advertising Guide

Marketers doled out an estimated $83 million for paid search advertising in…
The Ultimate Guide To Local Advertising

Marketers spent more than $7 billion on digital local advertising in 2016,…
AMA: Outsourcing Advertising for Publishers With Vipul Mistry from Intermarkets

Vipul Mistry is Senior Business Development Manager at Intermarkets, the media company…
Poll Reveals Publishers’ Supplementary Revenue Streams

PageSuite & MPP Global have joined forces to provide an overview of…
Racing Post Addresses Third Party Subscriptions With A New Paywall System

Since its inception, the paywall has been considered one of the main…
Controversial Ad-Blocking Software Surging In Popularity

Despite Facebook and Google’s attempts to block people’s use of ad-blocking software,…
Facebook Rolls Out Rewards System For Long-Form Videos

Changes are coming to Facebook — namely, you’re going to start seeing…
5 Black Friday Deals & Monetization Tactics From Digital Publishers

It’s time to get ready for Thanksgiving, Black Friday, and Cyber Monday…