What\u2019s Happening: The annual tongue-in-cheek Bloomberg Businessweek Jealousy List for 2018 laid out the articles that Bloomberg editors wish they had thought of first. \u201cJournalism so good it makes us question our career choices,\u201d they write. The collection favors lengthy non-fiction journalism, in a similar way that the Longform and Longreads sites do.\r\n\r\n\r\nWhy it Matters:\r\n\r\nThe Bloomberg list puts a focus on longform journalism in a lighthearted approach that skewers the \u201cBest of\u201d lists that clutter up social feeds and newsletters. The subject matter in Bloomberg\u2019s picks is diverse, ranging from maternity health and heroin addiction to isolation in Japan and true-crime stories. There\u2019s even a 1970 folk song by Crosby, Stills, Nash & Young in there.\r\n\r\n\r\nDigging Deeper:\r\n\r\nBloomberg writer Cristina Lindblad\u2019s entry in the most recent Jealousy List sums up the general tone: \u201cMy colleagues may gravitate to investigative pieces\u200a\u2014\u200athose deeply reported, 5,000-plus-word stories that scream \u2018prize-winning\u2019 as soon as you\u2019re three paragraphs in.\u201d Lindblad\u2019s own 2018 recommendation, by prize-winning writer Cathy Horyn in New York Magazine, runs a little over 4,000 words.\r\n\r\nOne pervading pattern on all three lists \u2014\u00a0Bloomberg, Longform and Longreads \u2014 is that of New York mastheads. Out of the 103 entries, 39% were from the same five places\u200a: New York Magazine, the New York Times, the New Yorker, ProPublica, and the Washington Post. Outside of those publishers, other American media dominated the lists with 94% of the works belonging to U.S. outlets. There are no Canadian publishers at all on the Bloomberg list, and their only other non-U.S. nod is to the UK.\r\n\r\n\r\nThe Bottom Line:\r\n\r\nThe Bloomberg Businessweek Jealousy List is an entertaining read and contains excellent long-form journalism; but keep in mind that it\u2019s far from a global representation of quality reporting.