Content, once published online, rarely remains rooted to the same spot. It goes through an entire lifecycle of being published, shared, updated and — in many cases — being republished via content syndication platforms. To a content creator, syndicating content can be daunting. On one hand, content syndication can help achieve greater visibility and generate additional backlinks that increase traffic to the site and convince Googlebot that a site is reputable. On the other hand, Google penalizes duplicated content and publishers could see their content slide down the search engines results page (SERP) rankings Despite the risks, syndicated content is still a strategy worth pursuing, given the potential audience traffic and lead generation upside, as long as publishers minimize the risk.For those just beginning to explore this space, check out our detailed guide on content syndication SEO to understand more about the process, its benefits and also its pitfalls.