The goal is to use a data-driven approach to understand how local publishers in Australia are building audience reach and monetizing their platforms. In this session, Andrew Kemp and Vahe Arabian cover: – A breakdown of the research methodology – Exploring the findings and reviewing the conclusions – Examples of content strategies that work or […]
This month, Google announced the April 2023 reviews update, which changed “product review” guidance to “review” guidance. While seemingly a small change in wording, it is, in fact, a big change. Review articles are no longer limited to products and now include services, media, destinations, games, movies, and other topics. In this session, Vahe Arabian, […]
Andrew Kemp, Managing Editor of State of Digital Publishing, and Corinne Podger, Director & Principal at The Digital Skills Agency, discuss TikTok publisher strategies. Whether you’re an established publisher or just starting out on the platform, this session will provide valuable tips and best practices for creating engaging content and maximizing monetization opportunities on TikTok. […]
The number of publishers embracing TikTok is on the rise as they attempt to appeal to younger audiences with their nigh insatiable demand for short-form video content. News publishers in particular are trying to reach younger audiences, who have shown a lack of interest in traditional news channels. TikTok reaches 40% of 18–24s across […]
SEO automation saves you time and enables you to focus on more critical tasks and develop efficiencies. From surferseo for content optimization, indexapi for new content publishing to Generative Ai, we go through practical use cases and examples of SEO automation applications for Publisher SEO. Enjoying this article? Gain access to the full story, as […]
The use of AI in content creation has been a hot topic in the SEO space recently. Bankrate and CNET have made headlines for using AI to write some of its content. In this SEO office hours, we will facilitate a roundtable discussion of the applications of AI in SEO with everyone sharing their experiences, […]
The greatest time-saver I’ve found for editing is a little-known technique: mouse-less editing. To me, this is as essential to an editor as touch typing is to a writer. Although using shortcuts to save a second two at a time might seem a little underwhelming at first, its true potential blooms when viewing it at […]
Ben May, CEO of The Code Company, talks to your host Vahe Arabian, State of Digital Publishing’s (SODP) founder, about website migration and redesigns. The Code Company offers WordPress solutions for established digital publishers around the world. Ben guides us through the best practices and important considerations while redesigning and migrating your website. Enjoying this […]
Office Hours Join us as we discuss short-form videos, Meta’s plans to pivot as it sees more user engagement for news publishers, and successful web story examples that you can use to benefit your news SEO today. Enjoying this article? Gain access to the full story, as well as our other premium articles, by signing […]
Digital publishers generally understand the value of riding the rising wave of a popular trend, though many lack the skills to identify the exact moment a trend begins to take-off. Publishing content to coincide with a rising trend for a topic can significantly improve performance. Conversely, meticulously researching a keyword for search volume, difficulty and […]
A website that fails to attract its target audience is every digital publisher’s worst nightmare. Many publishers, however, fail to understand how keyword cannibalization might be undermining their quest to attract readers. Keyword cannibalization happens when pages from the same domain are forced to compete against one another. By spreading content that targets a single […]
Office Hours Join Alexis Grant, founder and CEO of They Got Acquired, Claudio Cabrera, VP – newsroom strategy and audience of The Athletic, and Andrew Kemp, managing editor of State of Digital Publishing (SODP), as they discuss the basics of running editorial teams and workflows. Follow along as they interact with SODP members and share […]
Office Hours Join Vahe Arabian, founder of State of Digital Publishing (SODP), and Andrew Kemp, managing editor of SODP, as they discuss the company’s editorial workflow, how the team copes with common challenges daily and learn how to build an effective editorial workflow. Enjoying this article? Gain access to the full story, as well as […]
News publications are embracing SEO to ensure their stories stand out from the crowd and are seen by as many people as possible. The rapid pace of internet penetration has seen almost 5 billion people become internet users over the last three decades.1 Audiences now rely more heavily on the internet for information and entertainment, […]
Content syndication may be an excellent way for a publisher to showcase its expertise to a larger audience, but it does carry the risk of compromising the SEO of its own site. With the amount of time that the average internet user spends online increasing to almost 7 hours per day by the end of […]
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News SEO
Success Factors
Stay ahead of the pack! These 60 SEO action items will help you unlock the massive potential of Google News traffic.
News SEO
Success Factors
Stay ahead of the pack! These 60 SEO action items will help you unlock the massive potential of Google News traffic.
