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Keyword Cannibalization: How to Identify, Fix and Prevent It

Fact checked by Vahe Arabian
Vahe Arabian

Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and… Read more

Edited by Andrew Kemp
Andrew Kemp

Andrew joined the State of Digital Publishing team in 2021, bringing with him more than a decade and a half of editorial experience in B2B publishing. His career has spanned the technology, natural resources, financ…Read more

Keyword Cannibalization How to Identify, Fix and Prevent It

Aditya is a sub-editor at a traditional print publication. When not editing content for impact, you'll find him exploring the world of marketing strategies to...Read more

Aditya is a sub-editor at a traditional print publication. When not editing content for impact, you'll find him exploring the world of marketing strategies to...Read more

A website that fails to attract its target audience is every digital publisher’s worst nightmare. Many publishers, however, fail to understand how keyword cannibalization might be undermining their quest to attract readers.

Keyword cannibalization happens when pages from the same domain are forced to compete against one another. By spreading content that targets a single keyword across multiple pages, publishers undermine their ability to compete against websites that optimize a single page for one keyword. The end result is a waste of time, money and resources.  

This problem is pronounced on bigger sites with many pages of content, but it can affect new websites too.  

In this post, we’ll explore what keyword cannibalization is, why cannibalization is bad for SEO and examine best practices on how to prevent cannibalization altogether.

Let’s get started.


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