A website that fails to attract its target audience is every digital publisher’s worst nightmare. Many publishers, however, fail to understand how keyword cannibalization might be undermining their quest to attract readers.
Keyword cannibalization happens when pages from the same domain are forced to compete against one another. By spreading content that targets a single keyword across multiple pages, publishers undermine their ability to compete against websites that optimize a single page for one keyword. The end result is a waste of time, money and resources.
This problem is pronounced on bigger sites with many pages of content, but it can affect new websites too.
In this post, we’ll explore what keyword cannibalization is, why cannibalization is bad for SEO and examine best practices on how to prevent cannibalization altogether.
Let’s get started.