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    Keyword Cannibalization: How to Identify, Fix and Prevent It

    Fact checked by Vahe Arabian
    Vahe Arabian

    Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and… Read more

    Edited by Andrew Kemp
    Andrew Kemp

    Andrew joined the State of Digital Publishing team in 2021, bringing with him more than a decade and a half of editorial experience in B2B publishing. His career has spanned the technology, natural resources, financ…Read more

    Keyword Cannibalization How to Identify, Fix and Prevent It

    Aditya is a sub-editor at a traditional print publication. When not editing content for impact, you'll find him exploring the world of marketing strategies to...Read more

    Aditya is a sub-editor at a traditional print publication. When not editing content for impact, you'll find him exploring the world of marketing strategies to...Read more

    A website that fails to attract its target audience is every digital publisher’s worst nightmare. Many publishers, however, fail to understand how keyword cannibalization might be undermining their quest to attract readers.

    Keyword cannibalization happens when pages from the same domain are forced to compete against one another. By spreading content that targets a single keyword across multiple pages, publishers undermine their ability to compete against websites that optimize a single page for one keyword. The end result is a waste of time, money and resources.  

    This problem is pronounced on bigger sites with many pages of content, but it can affect new websites too.  

    In this post, we’ll explore what keyword cannibalization is, why cannibalization is bad for SEO and examine best practices on how to prevent cannibalization altogether.

    Let’s get started.


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    PUBLISHERS, THESE 20+ TOOLS WILL SUPERCHARGE YOUR GROWTH

    Subscribe to our newsletter and receive the ultimate list of smart technologies and free resources to boost your publisher SEO and content efforts.

    Join 3,000+ publishers around the world and get exclusive tips and resources delivered to your inbox.

    Being a part of the SODP Community has made a real impact on my problem-solving at work. From bouncing off paywalls solution ideas to thinking about an SEO strategy for my paywall, it’s the most value-adding professional community I’m a part of.

    Yvette Dimiri, Head of Growth, Stears