Publisher growth tactics for election season | WEBINAR
When the dust settles after Black Friday and Cyber Monday, the next stop on the road to shopping madness is the holiday season. Both entrepreneurs and customers are preparing for the festive period — everyone is eager for the shopping to begin. But those who can kill two birds with one stone are digital publishers. […]
AI voice assistants, also known as virtual digital assistants, are based on artificial intelligence technology that helps computers to learn from past experience. What is characteristic of these devices, they use AI to recognize and respond to voice commands. Most of us have these kinds of solutions in our smartphones. Since 2011, the most important […]
News apps, to fulfil their primary goal, which is delivering information (mainly in a text form), could consist of articles, pages, and maybe comments sections. These features are essential to create and run a news app. However, in the era of growing interest in news apps, and thus fierce competition on the market and the […]
LinkedIn has long ceased to be a platform dedicated to employees and job seekers. Years ago, it used to be a niche channel. Today, it is one of the biggest and most important social media platforms with huge potential for publishing. The benefits of using a LinkedIn account properly can be broad: from the growth […]
Bots (short for robots) are software applications that run automated, simple and repetitive tasks over the Internet. It is believed that over 40% of all Internet traffic consists of bot traffic nowadays. In most cases, they are responsible for web crawling, in which an automated script fetches, analyzes, and files information from web servers. They […]
Voice technology is a rapidly-growing innovation that responds to the changing requirements of mobile app users including readers. This trend is a boon not only for consumers but also for different kinds of businesses. Despite the fact that voice technology has already been present in the publishing world for a long time, we observe a […]
Podcasts took the world of the news by storm. We’ve been observing the growing popularity of this phenomenon in the last years – more and more people are falling in love with podcasts. No wonder, it’s a much better idea to listen to the news, comments, or interviews in this form than, for instance, trying […]
The App Store is a digital distribution platform for mobile apps, developed and maintained by Apple Inc. You can both download apps from there and put your own app to make it available for other people. The App Store was opened on July 10, 2008, with an initial 500 applications available. As of 2020, the […]
Self-publishing is a global trend which provides new distribution and monetization possibilities, especially for aspiring authors. To prepare, publish, and promote books or magazines there’s no need for the participation of the publishing house or external companies which collect most of the profits. Digital technologies give a lot of possibilities to achieve success as a […]
The idea to start monetizing digital content appears in the publisher’s life sooner or later, regardless of whether they run a web magazine, news website, or blog. The content is a product today and the chances of earning on it have never been greater. Publishers have moved their publications from print to digital. It’s partially […]
One of the parts of the digital revolution publishers experienced was social media boost. It totally changed news consumption habits. Readers fell in love with social media platforms functions, e.g. fast access to the freshest information and its easy sharing function. It had a significant influence on magazines’ conditions. Social media channels dominated the advertising […]
What is actually a newsletter? In theory, it’s a bulletin, magazine, or other content sent to subscribers by e-mail, usually for free. From the publisher’s point of view, it’s one of the simplest and cheapest ways to build a relationship with the readers, show them the brand value, and – in the long run – […]
Mobile magazine apps can be a way to diversify content, an additional source for acquiring readers, and an extra channel for increasing revenue. However, having an app is one thing – making people download is another. Many magazine publishers (both global and niche) have decided to distribute their content in a mobile app form dedicated […]
Instagram has come a long way from a little photo-sharing app to one of the most popular social media channels in the world. With 1 billion monthly active users, over 25 million business accounts, and a projected 14 billion USD in revenue, it has an enormous marketing potential for many different brands. Does it mean […]
Online magazines have become an inseparable element of the publishing world and their growth is particularly noticeable today. The reason for this situation is technological development, the increasing popularity of reading on mobile devices, and especially the pandemic situation which has changed people’s needs. However, even in such favorable circumstances, digital magazines need a promotion […]
Isn’t it surprising that on the App Store we can buy apps for $0.99, $1.99 and $2.99, respectively, while we don’t find there anything for $0.50, $1.20, or $2.76? Even if it sounds a little bit weird when you hear about it for the first time, there is a method in this madness. As you […]
