Publisher growth tactics for election season | WEBINAR

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    Become a Brand Partner

    Michael Korsunsky

    Michael brings 20 years of digital experience to MGID, the native performance network, where he currently serves as chief executive officer of North America. Michael is responsible for overseeing the company’s strategy to elevate its status as a pioneer in native advertising and ensure continued growth. Prior to MGID, Michael served as senior vice president at AUDIENCEX, an adtech and marketing company that delivers end-to-end digital solutions for brands and agency partners. Before AUDIENCEX, Michael held executive positions with a variety of organizations including gaming publisher Legacy Interactive, intelligent traffic monetization platform T3Leads and global fashion e-commerce company Modnique. With a diverse blend of entrepreneurial and Fortune 500 company experience, Michael encompasses a unique combination of marketing analytics, behavioral targeting, technology and audience management skills. He also speaks four languages, including English, Spanish, Ukrainian and Russian.
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    ad spend rebound

    Publishers Must Expand Their Horizons to Harness the Effect of Ad Spend Rebound

    Exploring new revenue streams, such as paywalls and eCommerce, is an intelligent move for publishers, but they shouldn’t lose sight of optimising their existing ones. With digital ad spend forecast bouncing back by more than 25%, surpassing $191 billion this year, advertising should remain an integral part of the monetization mix. Therefore, publishers should be […]

    traffic

    Traffic Diversification Needs A Performance-Based Approach

    Digital publishers already know the benefits of traffic diversification. By setting distribution parameters wider, they can maximize advertising revenue and reduce reliance on individual sources. But getting the right mix of existing and emerging streams can be challenging. It’s not simply about checking for large visitor numbers. While prioritizing high traffic sites might seem like […]

    CCPA

    CCPA: An Explainer For Digital Publishers

    With the arrival of 2020, the California Consumer Privacy Act (CCPA) officially came into effect. However, the Attorney General’s office can’t technically begin enforcement until July; it is therefore essential that publishers use this grace period to get their affairs in order if they haven’t done so already. By regulating the collection, processing and sharing […]

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    STATE OF DIGITAL PUBLISHING – COPYRIGHT 2025

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    Managing Millions

    Better audience engagement without the tech headaches

    How to avoid the Goldilocks Tech Trap which wreaks havoc on giving audiences what they want

    11 June 2025

    2 PM BST

    Online Event

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