Publisher growth tactics for election season | WEBINAR
Managing digital audiences has become one of publishing’s toughest operational challenges. Nearly 70% of major publishers now run paywalls, yet only 17% of consumers actually pay for a subscription when they see a paywall. Referral traffic from search engines and social media too has steadily declined since 2024, just as Google’s phasing out of third-party […]
There’s a near-universal consensus among digital publishers today that specialized websites need specialized Content Management Systems. What is needed for a small B2B company will differ from that of a giant retail operation or a major media enterprise. News and sports, for example, are two domains with unique and highly demanding needs. Things move extremely […]
The global online travel market was valued at $600 billion in 2023 and is projected to grow to $800 billion by 2028. At the same time, an increasing number of travel businesses have reported adopting AI-based solutions to grow revenue and improve customer experience. The most common application of AI in travel and tourism reported […]
Artificial intelligence (AI) has transformed the age-old transcription industry for good. Advanced speech-based natural language processing (NLP) now enables software to transcribe human voice with near human-level accuracy while taking only a fraction of the time of an expert human transcriber. Traditionally deployed heavily by the legal and medical industry, transcription services have become essential […]
Displaying relevant ads to users without disrupting the user experience (UX) has always been a challenging tightrope for publishers to walk. Showing too many ads or ads that are too prominent can disrupt a user’s browsing experience, while also impacting page load times. On the other hand, displaying too few ads, or ads that users […]
Success in news publishing often boils down to scale and speed. Publishers need to push out large volumes of content and do it fast. However, they often find themselves hamstrung by the shortcomings of legacy content management systems that lack the specialized capabilities required by news publishers. Then, there’s also the matter of cost. Legacy […]
News websites are different from other websites on the internet that either sell products or services, or provide informational or entertainment-based content. News is topical, has a short shelf-life, and needs to be updated very frequently. All news content also needs to be instantly pushed out on all social media channels with the same frequency, […]
Artificial intelligence (AI) transcription tools offer many industries, including digital publishing, the means to quickly and accurately convert audio and video files into text.
Publishers are constantly competing for audience mindshare, which makes digital magazine apps such a compelling proposition. Not only do magazine apps help publishers expand their audience beyond their websites, but they also create a direct connection with the audience. Publishers are just a click away from their audience once a magazine app is installed. Once […]
Paywalls have come a long way since The Wall Street Journal implemented the first-ever hard paywall in 1996. By 2019, nearly 69% of all US and EU leading newspapers were operating a paywall. Another survey conducted in November 2022 among content marketers revealed that 14% used paywalls and/or subscription services as their preferred monetization method. […]
Even the best content, which has been meticulously crafted and painstakingly optimized, can begin to slip down the rankings over time. Most publishers lack the time and resources to constantly monitor old content, as there’s always new content to create. Even if they do monitor their content, they can still struggle to diagnose the problem […]
Keyword research, competitor analysis and content gap analysis are the foundational tactics upon which any good content strategy is built. Which is why almost every SEO tool in the market offers these services as a part of its core suite. However, there’s a catch. Most SEO tools are designed for every kind of website — […]
Header bidding is the talk of the town in the digital publishing and advertising industries, and for good reason. In the US, more than 70% of digital publishers reported using header bidding in the first quarter of 2022 alone. Globally, 12.5% of the top 10,000 websites now use header bidding instead of the pre-existing waterfall […]
Publishers love native ads because of their ability to blend in seamlessly with surrounding content, delivering a better user experience (UX) and higher click-through rates (CTRs). Ads can, however, slow down page loading times, with scripts that either place ads or analyze user behavior being responsible for 60% of a page’s loading time. This is […]
