Andrew Kemp, Author at State of Digital Publishing

Editor’s Note: Meta vs. News Publishers

The latest salvo in the ongoing tussle between Big Tech and the news media had me shaking my head in wonder this week. A Meta-commissioned report, released on April 3, has rubbished publisher claims that Meta has disproportionately benefited from the sharing of news stories on Facebook. While the report came from the respected economic […]

Editor’s Note: Story Formats in the Age of Digital Media Consumption

How important are formats to publishers? It’s about as broad and vague a question as anyone could ask, I know, but bear with me and it should make sense. I’ve been thinking about the importance of formats on and off for about a decade, ever since my years-long effort to convince my management team that […]

Office Hours: Publisher Strategies for TikTok

Andrew Kemp, Managing Editor of State of Digital Publishing, and Corinne Podger, Director & Principal at The Digital Skills Agency, discuss TikTok publisher strategies. Whether you’re an established publisher or just starting out on the platform, this session will provide valuable tips and best practices for creating engaging content and maximizing monetization opportunities on TikTok. […]

8 TikTok Content Strategies for Publishers

The number of publishers embracing TikTok is on the rise as they attempt to appeal to younger audiences with their nigh insatiable demand for short-form video content. News publishers in particular are trying to reach younger audiences, who have shown a lack of interest in traditional news channels. TikTok reaches 40% of 18–24s across […]

Editor’s Note: Publisher Strategies for TikTok

We’re a few days away from my first dedicated hosting gig for an SODP Office Hours event and I’m getting excited. The session will cover TikTok publisher strategies, both on the content side of the business as well as how publishers can make money. It’s an incredibly interesting subject, especially given the growing numbers of […]

Editor’s Note: AI Is Merely One of the Tools in the Productivity Toolbox

After ChatGPT took the world by storm late last year, it was refreshing to see last week’s announcement of the imminent arrival of the chatbot’s next iteration received relatively modest coverage. German publication Heise quoted senior members of Microsoft’s in-country leadership last week as saying GPT-4 would arrive this week. Microsoft Germany CTO Andreas Braun […]

Editor’s Note: The State of the Subscription Economy

For months I’ve considered canceling my Netflix subscription, struggling to justify its value proposition. While I might not be interested in the platform’s steady stream of reality shows, the sheer size of its catalog continues to win me over. There’s always something to watch even when “there’s nothing to watch”. This feels like a hangover […]

Editor’s Note: Monetization in the Age of AI

Sentiment over generative AI is experiencing a course correction in the wake of Google and Microsoft’s missteps in implementing LLMs. Publishers are now tackling the real-world implications of a tool that can spit out reams of copy in the blink of an eye for users with very little writing experience. Concerns are mounting over a […]

Editor’s Note: The Future of News Media

When I applied to study journalism at university many years ago, I remember my excitement at the possible news careers I would choose from. From war reporter to investigative journalist, I was genuinely enthused by the field’s potential. Over the course of the next four years I lost most of my passion and fire. To […]

Editor’s Note: Generative AI – A Doomsday Device or a Dangerous Gimmick?

I can’t help but roll my eyes at some recent takes on the impact of ChatGPT. There’s a deluge of content being created on the subject, with so many outlets and commentators rushing to cover the subject. Yes, I’m also guilty of visiting this trough more than once. I’ve returned to the subject as the […]

PlagiaShield Review for 2023

Plagiarism is a rarely discussed reality within the digital publishing industry. A quick search online will turn up any number of academic discussions about the hidden cost of plagiarism in higher education, both to academic institutions and the wider economy. For digital publishers, however, plagiarism is often pitched in terms of safeguarding against writers passing […]

Editor’s Note: Grabbing Audience’s Attention in the Age of TikTok

I talked last week about the dangers of investing heavily in social media platforms with a high signal-to-noise ratio. Yet despite my caution, it’s hard to argue against the numbers showing audiences in general switching over to social media networks for their news and entertainment, with younger generations in particular heading to TikTok in their […]

Editor’s Note: The Signal-to-Noise Ratio on Social Media

I’m going to admit something apparently controversial for a member of the media: I’ve never really liked Twitter. Hardly the most courageous time to be making such a statement, I know, but better late than never I guess. I’ll avoid the whole “Twitter was better before Musk” debate, because frankly I wasn’t a fan in […]

Editor’s Note: Positioning for Growth in the Times of Economic Uncertainty

It’s been something of an odd week, as concerns about the dour economic outlook encouraged further job cuts in the publishing industry. Vox Media — which publishes Vox, The Verge and the New York Magazine, among others — announced on Friday that it had laid off 7% of its workforce. Vox joins a growing list […]

Editor’s Note: AI in Digital Publishing

After spending the last few weeks playing with ChatGPT and reading various hot takes on the technology’s “transformative” nature, I thought I’d risk throwing my hat into the ring. The large language model (LLM) has seemingly alarmed and delighted observers in equal measures. On the alarmist side of the spectrum, we’ve seen reports ranging from […]

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