The best part of any conference, at least to me, is when delegates get to chat amongst themselves and share their “war stories”. I found myself caught up in one such conversation last year with a publisher whose primary audience consisted of those either in retirement or in the process of doing so. He explained […]
As we rolled into 2023, good money was riding on projections that publisher ad revenue would suffer amid rising interest rates and a deepening cost of living crisis. And it seems those bets have started to pay off. The World Advertising Research Center (WARC) predicted that global ad spend with published media (digital and print […]
The Reuters Institute published its latest annual report on the state of the news industry last week, revealing that audience trust in news media continues to slide. The UK-based think tank’s 160-page Digital News Report 2023 report (PDF download) — built on data mined from surveys of around 93,000 individuals from across 46 markets — […]
When Google announced the AMP story format back in 2018, the goal was to create a new tappable, visual story experience similar to those seen on social media platforms, but one that publishers could host on their websites. Fast forward two years and Google rebranded the format as Web Stories and allowed Discover to access […]
As someone who has solely worked in the digital side of the publishing industry, I’ll freely admit that familiarity bias has tainted my perspective at times. It becomes easy to discount the future of print publishing without experience in the space. There are numerous stats and studies out there that speak to the continued rise […]
I’ve begun to dread covering generative AI these days. I’ve covered the subject a number of times here — with my most recent outing being back in mid-May — and each time I end up urging publishers to keep calm and carry on. I can certainly appreciate the publishing sector’s concerns over such a new […]
Few publishers can afford to make videos as a purely artistic endeavor. Creating the best video content requires time, passion and commitment and needs to show a return on that effort. And there’s very little reason that videos can’t provide a return on investment (RoI), given rising global demand for video content from both digital […]
Richard Reeves is Managing Director at the Association of Online Publishers (AOP), a UK industry body that represents digital publishing companies. The death of the third-party cookie is supposed to benefit publishers, better positioning them to extract greater advertising value from their first-party data. However, between preparing for the “cookieless future”, fighting Facebook and Google […]
I can’t say I was overly surprised when I read earlier this month that Facebook’s pivot away from news, reported last year, had led to a drop in traffic to a host of publications. As tensions between the social media network and publishers have continued to escalate, Facebook parent Meta has made no bones over […]
Last week’s Google I/O 2023 keynote speech managed to set off fresh AI alarm bells in the publishing community that I’m not convinced were justified. We’ve seen various warnings about the dangers and opportunities of AI in the months since ChatGPT launched. Some publishers are investing in dedicated AI teams while others mutter darkly about […]
While I was on holiday last week (house renovations rather than exotic holidays, I’m afraid) I found myself musing about monetization models in the wake of Time’s decision to remove its paywall. The decision was a surprise, given that Time was one of less than 30 publishers to have successfully cracked the 200,000 subscriber mark. […]
State of Digital Publishing has been using the Humix Network for more than a month now and we’re ready to share our results. We won’t be looking at how the platform works, as we’ve already written at length about our experiences using it. If you’re looking to understand the platform’s mission, its inner workings and […]
Digital publishers, whether they produce video content or not, can appreciate the seemingly insatiable demand for this media. Video content in all its forms has come to dominate the digital landscape, with demand for everything from social media snippets to docuseries exploding over the last five years. Moreover, the number of people downloading or streaming […]
As the months roll by, it’s becoming ever clearer that generative AI is not only here to stay but will have a profound impact on the publishing industry in the long run. While major publishers have been experimenting with AI for a number of years, it appears quite a few have now created dedicated teams […]
The Super Mario Bros. film’s recent success at the global box office should be enough to convince larger publishers of gaming’s strategic potential. The film recorded the biggest global opening weekend for an animated film, raking in $567 million over a five-day window. While the film has drawn a number of poor reviews, its financial […]
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News SEO
Success Factors
Stay ahead of the pack! These 60 SEO action items will help you unlock the massive potential of Google News traffic.
News SEO
Success Factors
Stay ahead of the pack! These 60 SEO action items will help you unlock the massive potential of Google News traffic.
