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    State of Digital Publishing Logo

    Home â–¸ Audience Development â–¸ David Boutin

    David Boutin

    Vahe Arabian
    November 15, 2017
    Fact checked by Vahe Arabian
    Vahe Arabian

    Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and… Read more

    Edited by Vahe Arabian
    Vahe Arabian

    Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and…Read more

    David Boutin

    What led you to start working in digital/media publishing?
    After working various jobs out of college, I decided to go back to school and pursue an MBA with a concentration in online marketing. Having a background in writing, I took a job with a local marketing agency as a web content creator toward the end of my graduate studies.

    Later, I transitioned into my current role as content manager for the SaaS startup, Social Quant, a software company that helps grow a targeted, engaged Twitter following.

     

    What does a typical day look like for you?

    There’s really no such thing as a typical day for me, although any given day includes a variety of content creation (blog posts, website copy, email copy, etc.), networking and building relationships, editing, monitoring and managing social media accounts, moderating our company Facebook group, and email – always plenty of emails to be answered.

     

    What’s your work setup look like? (Your Apps, Productivity Tools e.t.c.)

    I have my laptop connected to another larger monitor (sometimes two). At least two screens are a necessity for me. As far as tools and apps, I use Trello for team communications, TweetDeck for managing Twitter accounts, and Buffer and Post Planner for social media scheduling.

     

    What do you do to get inspired?

    I go for a 10-mile bike ride most every morning. It’s a great way to get the blood pumping and the creative juices flowing.

     

    What’s your favorite quote or written piece?

    “I cannot always control what goes on outside. But I can always control what goes on inside.” – Wayne Dyer

     

    What’s the problem that you’re passionately tackling at the moment?

    We are currently launching two new services for Social Quant and that is a major undertaking, but very exciting. It requires a lot of planning and execution in developing marketing campaigns, creating new copy, creating a new onboarding experience, testing the services, and creating content to introduce them to current and new customers.

     

    Is there a product, solution, or tool that you think is a good match for your digital publishing efforts?

    For content creation, I’m a huge fan of the Hemingway app. It makes writing much more concise and easily digestible for the fast-paced web reader.

     

    Do you have any advice for ambitious digital publishing and media professionals who are just starting out?

    My best advice is to go fast. Do a lot and make your share of mistakes. Failure is a part of the game and as long as you’re learning, you’re moving forward.

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