Audience Development
How does audience development serve all sides of the organization? What are the strategies, approaches and case studies for winning in audience development? Read our news updates and how-tos below.
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Down-ranking Polarizing Content Lowers Emotional Temperature on Social Media – New Research
Reducing the visibility of polarizing content in social media feeds can measurably…
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Deinfluencing Shapes How We Think About Shopping, and Our Economy
Valued at more than US$250 billion, the influencer industry is the centre of…
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Using TikTok Could Be Making You More Politically Polarized, New Study Finds
People on TikTok tend to follow accounts that align with their own…
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Technology To Enforce Teen Social Media Ban is ‘Effective’, Trial Says. But This is at Odds With Other Evidence
Technologies to enforce the Australian government’s social media ban for under 16s…
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From M&S to Duolingo: Banter Between Brands on Social Media Gets People Buying – But There’s a Catch
The line between entertainment and advertising is increasingly blurred thanks to social media. People…
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How Publisher-focused Customer Data Platforms Drive Better Audience Engagement
First-party data is finally taking center stage. Buoyed by concerns over third-party…
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Color complexity in social media posts leads to more engagement, new research shows
If you work in digital marketing, you don’t need to be told…
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Newsletters: Growing and Nurturing Your Audience in the Age of Privacy
While email has been one of the most effective ways of reaching…
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Readers Prefer To Click On A Clear, Simple Headline − Like This One
In an era when people trust news less than ever, how can journalists…
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Gen Alpha Social Media: What Publishers Need to Know
As with all things technology, social media innovates and evolves at a…
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Teens See Social Media Algorithms as Accurate Reflections of Themselves, Study Finds
Social media apps regularly present teens with algorithmically selected content often described…
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Experiential Marketing Lessons: Q&A with Frank Arthur, Co-Founder of Man of Many
Founded in 2012 by Scott Purcell and Frank Arthur, Man of Many…
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Individuality Underpins BookTok’s Profound Impact on Book Sales
This article is written within the framework of Möbius, a European Commission-funded…
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Editor’s Note: Facebook Squeezes Publisher Traffic
I can’t say I was overly surprised when I read earlier this…
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Office Hours: Publisher Strategies for TikTok
Andrew Kemp, Managing Editor of State of Digital Publishing, and Corinne Podger,…
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Expanding Public Radio Can Help Solve the Local News Crisis
Since 2005, more than 2,500 local newspapers, most of them weeklies, have…
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