Publisher growth tactics for election season | WEBINAR
Ad revenue represents one of the three monetization pillars publishers have access to — with the others being subscriptions and affiliate marketing. As such, those publishers that have prioritized ad revenue need to ensure they pick the right ad network. The global digital advertising market is projected to hit around $1.3 trillion by 2027, driven […]
The ability to publish quickly, securely, and across multiple platforms isn’t just an advantage; it’s essential for survival in today’s digital news environment. Content management systems (CMSs) have become the backbone of modern newsrooms, pulling together and centralizing key aspects of the editorial process from story creation to multi-channel distribution. Yet with dozens of platforms […]
Digital publishers are in a fight for survival, striving to capture audience share from established rivals while fending off challenges from new entrants. It’s more important than ever before that publishers cultivate their audience relationships if they hope to drive revenue and maximize engagement.
Media monitoring is a vital part of any digital publisher’s path to success. It is necessary to hear stories as they happen, track the competition and remain alert to any oncoming crises — and the best media monitoring software and news monitoring tools automate all of this.
Audience attention spans have fallen for decades as competition for mindshare has skyrocketed. With the average focused attention span dropping from 2.5 minutes around 20 years ago to 45 seconds by, digital publishers need help to make a lasting and personal connection with their audiences.
Publishers require editorial content calendars to stay organized, plan their content in advance, and ensure consistent content delivery. With the right tools, you can brainstorm topics, assign tasks, and manage deadlines, ultimately streamlining your content creation process and making it easier to maintain a consistent flow of content.
Content, once published online, rarely remains rooted in the same spot. It goes through an entire lifecycle of being published, shared, updated, and, in many cases, being republished via content syndication platforms.
Do you have an eye on top performing content your audience craves and the content analytics tools to help you work smarter, not harder? WordPress claims that its users publish about 70 million new posts every month. With almost millions of blogs posted every day, publishers need more than just quality content to stand out. […]
Paywalls have become a critical tool for digital publishers seeking to monetize content amid fluctuating ad markets. Between 2017 and 2020, the number of news outlets implementing paywalls nearly doubled each year, with adoption accelerating further in 2021 as subscriptions surged globally (Reuters Institute Digital News Report, 2022). Ad revenue plummeted by 10–15% in 2020 […]
The subscription economy has experienced significant growth in recent years. As of 2024, premium U.S. streaming platforms (SVOD) grew 10.4% year-over-year, reaching over 260 million subscriptions . Subscription businesses have outpaced S&P 500 revenues nearly sixfold, marking a pivotal turning point across industries . The subscription market is projected to continue growing, with forecasts estimating […]
Want to understand your readers? A customer data platform (CDP) collects customer data from multiple points (including your website, apps, CRM, and other third-party tools). It puts it together to give you a unified view of your entire customer journey. You’ll know what your readers like, what they click on, and how they act. With […]
You’ve poured your heart into writing a book, not just to see it gather dust in the shadows of a crowded market. You are here to connect with readers, make profits, and leave a mark.Self-publishing is the key to making that happen, but with the number of self-published books increasing by 264% in the last […]
As a publisher, your content is your currency. Now is the time to maximize your content’s earning potential. With the affiliate marketing industry projected to hit $36.9 billion by 2030, you should strategize to cash in on it.
Digital magazine apps can transform static pages into interactive and engaging formats, significantly improving the reading experience on smartphones and tablets. Mobile device use now dominates how people access the internet, with 91% of those aged 16-64 relying on a mobile device compared with less than 60% who use a personal laptop or desktop. At […]
Digital publishers looking to maximize their revenue should consider folding native advertising into their monetization model.
With readers increasingly switching to consuming content online, publishers need to constantly evaluate whether their digital publishing platforms are helping them stay competitive. With more than 64% of the world’s population consuming digital content in some form, the strategic importance of digital publishing is undeniable. Publishers are, however, facing increased competition for that audience.
