Publisher growth tactics for election season | WEBINAR
The publishing industry is no stranger to disruption, but the changes the sector currently faces are challenging the established foundations of online advertising. These are being driven by both technology and compliance, with growing restrictions being put in place at both government and industry levels. Laws like Europe’s General Data Protection Regulation (GDPR) are redefining […]
Norway has long been recognised as one of the world’s most innovative countries. Its heritage in natural resource and maritime innovation created wealth and security, and a platform from which it could lead the world in tech. The Norwegian government has been proactive in the provision of world-leading telecom services to its citizens, and in […]
You spend hours creating content that your audience should love. You publish it. And nothing happens. No traffic, no shares, and no engagements. Nothing. How do you prevent this nightmare from happening? People aren’t monitoring your website or other owned channels every hour waiting for your next content piece to be published. They’re already overloaded […]
DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today announced the results of a new study examining publisher challenges amid COVID-19. For the study, DV’s Publisher Division commissioned a survey of 300 executives in the digital media sector, including digital publishers and supply-side platforms. The survey was conducted online from September […]
We’re shining a spotlight on the many vertical publishers that are currently thriving. Welcome to the “Vertical Heroes” series of interviews. Few industries have been impacted by Covid-19 so wholesale as aviation. S&P Global Ratings predicts a drop in global air passenger traffic by up to 70% across all of 2020, with a return to […]
Digital publishers already know the benefits of traffic diversification. By setting distribution parameters wider, they can maximize advertising revenue and reduce reliance on individual sources. But getting the right mix of existing and emerging streams can be challenging. It’s not simply about checking for large visitor numbers. While prioritizing high traffic sites might seem like […]
Mobile traffic is up, but digital publishers see marginal engagement from these users. These common UX and monetization mistakes might be the reason why. With mobile users representing over 51% of worldwide readership in 2020, device-based optimization has never been so important. Yet we frequently come across the following red flags when discussing UX best […]
If you work in media, you know how fundamental data is to your future success. Especially as maintaining control over your data brings you closer to your audience. Yet navigating consumer trust, privacy regulation and the complexity of the ecosystem can often leave publishers wondering if the data they hold is as robust as it […]
Gergana Kirovska is the Head of Growth for Privacy and Consumer Experiences at LiveRamp. Coming from a trade marketing function, Gergana was eager to get involved in digital advertising. After joining Bannerconnect in 2014, she quickly picked up on the industry’s most interesting challenges and dipped her hands into the world of innovation. In 2017 […]
Allison Murphy is Senior Vice President, Ad Innovation at The New York Times Company with a passion for revenue strategy, product innovation and org transformation. Her favorite thing is building and evolving smart teams who get stuff done. What led you to start working in the advertising and publishing industry? I’ve always loved journalism, dating back […]
Kurt Donnell is President and CEO at Freestar, passionate about building things, solving problems and closing deals with smart people who appreciate a good laugh. An attorney by training, he now spends most of his time on the business side focused on driving growth and operational excellence. Austin Vandever is Head of Marketing and Growth […]
Increasing numbers of publishers throughout the world have caught on to the power of magazine and news apps. These apps offer opportunities to reach more online customers online while improving users’ reading experiences. Nonetheless, simply creating a mobile app and releasing it isn’t enough. There are approximately 2 million apps in Apple’s App Store and […]
We’ve reached a point where all of the major browsers have signaled a shift away from third-party cookies, with Google the latest to follow suit stating that cookies won’t be supported past January 2022. The disappearance of third-party cookies represents a great opportunity for publishers to change the way they connect with consumers and redefine […]
Digital audiences are craving more social experiences than ever before. Now, publishers are connecting with visitors and subscribers to transform them into loyal brand supporters. “Looking to the future, publishers are increasingly [recognizing] that long-term survival is likely to involve stronger and deeper connection with audiences online,” writes Nic Newman, a senior research associate at […]
The Canadian Press, the national news agency of Canada, chose Sourcefabric as its technology partner to develop the publishing platform powering the Local Journalism Initiative (LJI), a five-year, CAD $50 million fund to support local reporting in the country’s news deserts. The LJI project uses Sourcefabric’s Newshub, a client-facing web portal, to deliver content to […]
In 2011, the Knight-Mozilla Foundation launched one of the world’s first partnerships to support open-source innovation in journalism, making the case that free-to-use tech for the news industry was one of the best ways to strengthen a struggling industry. On paper, these synergies make sense. Journalism and open source software share many traits, with actors […]
