The State of AI Content Planning and Optimization With Jeff Coyle – S2 EP 23

Jeff Coyle, Co-Founder, Chief Product Officer at MarketMuse, talks to your host Vahe Arabian of State of Digital Publishing. MarketMuse uses AI to accelerate content planning, creation, and optimization. Jeff Coyle discusses the advantages of utilizing AI for content decisions, the SEO solution market, and he explains natural language processing and its advantages to publishers. 

Episode Highlights: 

• Jeff Coyle discusses his background. 
• How did Jeff Coyle get involved in working with MarketMuse?
• Why does MarketMuse call themselves an AI content planning company? 
• How does MarketMuse work for customers?
• What are page cards or topic cards? 
• How should content writers look at SEO?
• What are some of the strengths currently in the market? 
• How should you best structure topic authority? 
• Should journalists and writers delve into natural language processing techniques?
• Jeff Coyle shares a case study about how a client has used MarketMuse. 
• What should publishers look at? 
• The misuse of data is not accepting where you are at today. 
• What is the future of AI content planning? 

3 Key Points:

1.   The three common MarketMuse workflows: updating existing pages, giving a competitive point of reference, and using MarketMuse at the website level
2.   When MarketMuse researched team structures, 80% or more still use PPC and advertising data to make content strategy decisions.  
3. Natural language processing is a field within artificial intelligence that is about accessing text and making sense of it.  

Tweetable Quotes:

• “In October 2015 is when we really took MarketMuse to market. So about four years today. And now we have grown to a 50-person team, 100s of customers, with a solution that consistently produces wins for our customers.” – Jeff Coyle
• “We have agencies that have doubled the number of clients that they can serve with the same stack. That is as much of a win to me as a direct customer who has only used us to optimize existing content and have grown.” – Jeff Coyle
• “The really great teams, the wonderful agencies are thinking more critically about what should they create, not just what they are being ordered to create. And that is what MarketMuse enables.” – Jeff Coyle

Referenced links:

• • MarketMuse
  • Jeff Coyle