×

Home ▸ Opinion ▸ Page 2

Opinion

Our series of opinion columns from our contributors try to provide objective perspectives on what can be done to improve existing new media and technologies, through their practical experience and not hypotheticals.

Follow our columnists as we continually grow our contributor network.

SODP’s Path Forward

Let me start my story by telling you where we are today:…
How Publisher Cohorts Can Create Opportunities for Proactive Advertisers

Google delaying third-party cookie deprecation (again) made headlines earlier this year, but…
Publisher Freedoms in the Cookie’s Wake

Hector Pantazopoulos, CRO and Co-Founder, SourceKnowledge.com Think for a minute about your…
Leveraging User-Generated Videos to Drive Growth and Revenue

Preeya Naul, EVP Americas & Newsflare Studios, Newsflare Audiences of all ages…
What Every Subscription Landing Page Needs and Why

Jessica Day, Senior Director, Marketing Strategy, Dialpad Subscription packages are increasingly popular…
Mythbusting the Cookieless Marketing and ID Solution Misconceptions

Nora Schwab, Director, Publisher Development UK, LiveRamp Although Google recently decided to…
Email Capturing: Best Practices to Boost Your Email Capture Rate

Grace Lau, Director of Growth Content, Dialpad Email marketing is making a…
Affiliate Marketing Strategies Publishers Should Consider

The digital publishing industry expects revenue to top $40 billion in 2022.…
Bellwether Report Shows Marketers’ Loss of Confidence

While warning signs of a global recession have been mounting for months,…
How People-Centered Marketing Can Enhance Mobile Advertising

Ryan Afshar, Head of Addressability – UK, LiveRamp Digital advertising has faced…
Ad Inventory Management: 10 Tips to Save You Time and Resources

Rashmita Behera, Communications Manager, Marketplace, AdButler Have you ever wondered how some…
Protecting Revenue Via a Responsible Web

Brendan Farrell, Manager – Customer Success, Permutive As platforms and regulations increasingly…
Content Competition Will Invigorate TV Marketing

Stefanie Briec, Director, Head of Demand Sales UK & INTL, FreeWheel “Content…
How To Turn Flyby Visitors Into Brand Loyalists

Ben Erdos, Chief Services Officer, Total Media Solutions Website visitors come in…
A Well-Lit Digital Advertising Ecosystem Needs Radical Observability, Not Just Transparency and Fraud Detection

To say the digital advertising landscape has changed over the last year…
Cookieless Is Not Near, It’s Here!

Despite the fact it feels like we’ve all just started 2022, it’s…