Publisher growth tactics for election season | WEBINAR
Our series of opinion columns from our contributors try to provide objective perspectives on what can be done to improve existing new media and technologies, through their practical experience and not hypotheticals.
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Learn more about the Experience, Expertise, Authoritativeness and Trustworthiness (E-E-A-T) for Publishers module from Chapter 3 (Content SEO) of the State of Digital Publishing Publisher SEO course.
The global proliferation of programmatic digital out of home (DOOH) advertising has meant media owners can integrate with an ever-growing number of supply-side platforms (SSPs). Though this has helped drive the further adoption of programmatic buying within DOOH, this rapid growth has led to fragmentation and increasingly lengthy processes. The introduction of header bidding solutions […]
Over the past couple of decades, bad data practices have resulted in consumers losing trust in the digital advertising industry. According to a study conducted by Harris Poll on behalf of Permutive in July, 74% of consumers are concerned about brands being able to view and track their online behaviour to target them with advertising […]
Let me start my story by telling you where we are today: From the get-go, my mission has been to foster sustainable digital publishing and media models. And we do this through educational content, research, consulting, and community that together make a difference. During my career, I’ve seen many platform updates, especially Facebook, that have […]
Google delaying third-party cookie deprecation (again) made headlines earlier this year, but a bigger concern for advertisers is now boiling over. Consumer trust in how their data is being used is at an all-time low. Around 75% of US and UK consumers are not comfortable buying from a brand with poor personal data ethics, according […]
Hector Pantazopoulos, CRO and Co-Founder, SourceKnowledge.com Think for a minute about your own livelihood as an individual. Maybe you’re a corporate soldier who’s been loyal to the same company for years. Or maybe you’ve job-hopped. Or, maybe, like millions of other Americans, you hopped on The Great Resignation bandwagon and now have multiple income streams […]
Preeya Naul, EVP Americas & Newsflare Studios, Newsflare Audiences of all ages have shifted away from traditional media sources and are allocating more of their newsgathering and entertainment time to social media. Experimenting with user-generated video (UGV) is essential across digital channels in order to engage younger audiences where they already spend time online. Snapchat’s […]
Jessica Day, Senior Director, Marketing Strategy, Dialpad Subscription packages are increasingly popular with publishers as they seek to sell access to their content. By creating a subscription service, publishers are not only being paid for existing content but also for future stories. Often, this monthly or annual payment works out cheaper for customers and gives […]
Nora Schwab, Director, Publisher Development UK, LiveRamp Although Google recently decided to delay the deprecation of third-party cookies until 2024, it would be a mistake to regard the “cookieless future” as an issue for tomorrow. In fact, the era of cookieless marketing is already well under way. Advertisers have been targeting addressable audiences on cookieless […]
Grace Lau, Director of Growth Content, Dialpad Email marketing is making a comeback, with around 77% of marketers observing increased engagement through email blasts in the last year alone. This is hardly surprising, given that audiences want to stay in touch with their favorite publishers and brands, and signing up for regular emails is an […]
The digital publishing industry expects revenue to top $40 billion in 2022. Traditionally, most monetization efforts have been through ad revenue, paywalls and subscriptions. One avenue that has been consistently undervalued over the years is affiliate marketing. If you aren’t using this method yet, your business may be losing out. Digital publishers looking for new […]
While warning signs of a global recession have been mounting for months, a new report has sent a clear signal to publishers that they need to prepare for leaner times. UK advertising industry body IPA’s quarterly report into the marketing sector, which was released on July 21, showed an increasing sense of pessimism among professionals […]
Ryan Afshar, Head of Addressability – UK, LiveRamp Digital advertising has faced huge challenges over the past two-plus years with the growing restrictions on the use of personal data. While the industry may be getting to grips with this across the open web, for mobile advertisers the continued focus on data regulation by mobile operating […]
Rashmita Behera, Communications Manager, Marketplace, AdButler Have you ever wondered how some publishers excel at content creation, ad inventory management and advertiser retention, while you’re left rushing from task to task and struggling to finish anything? If this sounds familiar, then you may need to think about streamlining your ad inventory management. Time spent on […]
Brendan Farrell, Manager – Customer Success, Permutive As platforms and regulations increasingly limit the collection of traditional third-party cookies, consumers are becoming more vocal about how their data is being used. Concerns over hyper-personalized advertising have resulted in a shift away from the traditional value exchange on which publishers rely. Whether it’s spurred by public […]
Stefanie Briec, Director, Head of Demand Sales UK & INTL, FreeWheel “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” Bill Gates made this statement as part of his “Content is King” essay in 1996, long before the rise of streaming and […]
