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Opinion

Our series of opinion columns from our contributors try to provide objective perspectives on what can be done to improve existing new media and technologies, through their practical experience and not hypotheticals.

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Newsroom Analytics And Content Intelligence

Today’s topic is the evolution of newsroom analytics. Now, it’s not that…
How US Right-Wing Personalities Build Their Brands with Digital Publishing Ventures

The leading conservative personalities in the United States have been creating mini-publishing…
Combatting Declining Attention Spans in an Era of Noise

“A goldfish has a longer attention span than a person.” This was…
Pursuing “subscriber-first” strategy, The New York Times learns to think like a consumer brand

The old school publisher retools to deliver a customer experience worth paying for.…
How to Track Chrome Articles For You

A recent article from Chartbeat made the rounds in SEO and Audience…
Turning Negatives into Positives: Advice From Renowned Entrepreneurship Coach Andrew Warner

This interview was originally posted on vahearabian.com (now decommissioned) in 2016 and…
Uncovering the mysteries of dark social

“Seek Your Audience” is a column by State of Digital Publishing’s (SODP) …
Digital Advertising Financial Models Survey from The 614 Group

‘Is it Time for the Digital Advertising Industry to Adopt More Financially…
Has AR, VR Gone Too Far?

With this ever-changing and evolving space of technology, how far is too…
How The Digital Publishing Innovation Summit Reflects The Evolution of Digital Publishing

Go to one of The Innovation Experience’s Digital Publishing Innovation Summits (DPIS),…
The State Of Adblocking: With Dan Rua, From Admiral

Adblocking has become synonymous with the disruption of a browser’s user experience…
Email Publishing: How Can You Build And Monetize Audiences?

With the rise of social media as a means of both mass…
Should the publisher and editor roles be combined?

It’s almost trite to say that once upon a time – if…
The Need for A Fake News Solution

Fake news has been around for a while, but it has only…
What Is A Data Management Platform, Or DMP?

Having a DMP is a lot like having a first officer like…
Big Data: Digital Publishers, It’s Time To Embrace It!

Big data and any major technological change have the potential to send…