Publisher growth tactics for election season | WEBINAR
Our series of opinion columns from our contributors try to provide objective perspectives on what can be done to improve existing new media and technologies, through their practical experience and not hypotheticals.
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Conversion, when readers make the leap from being casual consumers of content to paying customers, is a hot topic. It’s easy to see why. A subscription model offers hope to a struggling publishing industry – dangling a potential for growth that doesn’t rely on diminishing advertising revenue. At first glance, the figures may look unconvincing, […]
Richard Tofel, ProPublica’s president and founding general manager, likes to say the U.S. nonprofit news site was “born on third base.” Indeed, when the Pulitzer-winning outlet launched in 2008, ProPublica had US$10 million in its coffers from Herb and Marion Sandler. The wealthy mortgage bankers gave it a flying start in a sector that remains […]
When publishers get site visitors’ email addresses, they get a direct line of communication to reach and engage their audience indefinitely. That’s why growing an email audience is critical for building the direct relationships necessary to combat diminished platform reach and declining ad revenue. To effectively grow direct audiences, publishers must implement email capture strategies […]
Today’s topic is the evolution of newsroom analytics. Now, it’s not that any of the following is particularly complicated, but since these days our attention is being pulled in multiple directions, let’s start with an analogy. Think about your car. Odds are that you bought it, and that you didn’t build it (but if you […]
The leading conservative personalities in the United States have been creating mini-publishing empires over the past several years, leaving their Democratic opponents in the digital dust. Whether you lean politically conservative or liberal, there’s no denying that these are great ways for politicians, political pundits, and right-wing big shots to get their messages sent directly […]
“A goldfish has a longer attention span than a person.” This was the most frequently cited finding of a 2015 Microsoft study that triggered a wave of articles in the popular press about dwindling attention spans (for the record, according to the study, a goldfish has an attention span of nine seconds, a human only […]
The old school publisher retools to deliver a customer experience worth paying for. The New York Times has publicly set itself an ambitious goal, aiming to convince 10 million subscribers to pay for its quality journalism. Contrary to persistent claims that The Times is “failing,” the company continues to steadily grow its digital subscriber base. Having […]
A recent article from Chartbeat made the rounds in SEO and Audience Development circles a few weeks ago, generating some buzz with the headline “This is the next major traffic driver for publishers: Chrome’s mobile article recommendations, up 2,100 percent in one year”. Chartbeat refers to the traffic driver “Articles for You” which is the […]
This interview was originally posted on vahearabian.com (now decommissioned) in 2016 and has been reposted to provide inspiration and value to others for their media startup journey. Everyone fails. From Thomas Edison to Bill Gates, there has never been a successful entrepreneur who has climbed to the top of their field without experiencing some kind […]
“Seek Your Audience” is a column by State of Digital Publishing’s (SODP) Founder, Vahe Arabian. In this column, he provides transparency to the learnings of building an editorial subscription and community and upcoming SODP updates. Today’s column outlines the rise of dark social and how influencer marketing is playing an important role in building subscription […]
‘Is it Time for the Digital Advertising Industry to Adopt More Financially Sophisticated Models for its Transactions?’ is the latest original qualitative and quantitative gap analysis research from The 614 Group compares responses from senior publisher, agency or brand executives, including execs from ESPN, Fox, and Thomson Reuters, about the actual performance of today’s financial […]
With this ever-changing and evolving space of technology, how far is too far to be immersed in an experience? I was asked this very question the other night at an event I was speaking at and it really got me thinking. My initial response is that this technology isn’t something that’s designed to replace reality, […]
Go to one of The Innovation Experience’s Digital Publishing Innovation Summits (DPIS), and you’ll gain valuable insights into the publishing industry’s greatest hopes. You’ll also get a feel for their greatest fears. In fact, frequent attendees may have seen a pattern in the overall themes of each summit, which have included “Monetizing Your Content Through […]
Adblocking has become synonymous with the disruption of a browser’s user experience when consuming content on the net, and many publishers are increasingly losing revenue as a result of the practice. However, many industry bodies, such as the IAB and Adchoices.com, are trying to create an alternative’ co-existence in the arms race and advertising framework […]
With the rise of social media as a means of both mass and personal communication, it would be easy to believe that email publishing is in decline. However, this couldn’t be further from the truth. According to The Radicati Group’s Email Statistics Report, 2015-2019, there were some 2.6 billion email users in 2015, a number […]
It’s almost trite to say that once upon a time – if your publication was big enough, the two departments were situated on different floors, to ensure there could be zero suggestion of any conflict of interest between the stories being published and the companies buying advertising space. But as the definition of the fourth […]
