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Opinion

Our series of opinion columns from our contributors try to provide objective perspectives on what can be done to improve existing new media and technologies, through their practical experience and not hypotheticals.

Follow our columnists as we continually grow our contributor network.

Curation and The Great Programmatic Reset

Curation has become one of the biggest talking points among adtech professionals…
AI, The Double-edged Sword of Creativity, and Why Publishers Must Embrace It

It’s cliche now to say that Artificial Intelligence (AI) has changed everything,…
Even experts disagree over whether social media is bad for kids. We examined why

Disagreement and uncertainty are common features of everyday life. They’re also common…
Audience management’s Goldilocks problem: how publishers get caught between tech that doesn’t work, or is too complex to use

When it comes to audience management, one thing we at Glide see…
The Importance of Building Trust Through Secure Advertising Environments

With privacy concerns dominating the digital landscape, consumer trust is fast emerging…
Journalism’s Trust Problem is About Money, Not Politics

Journalism faces a credibility crisis. Only 32% of Americans report having “a great deal”…
How Meta’s Refusal to Pay for News Affects Australian Journalism – And Our Democracy

When we speak of media freedom, we generally mean it in terms…
Community-Based Entrepreneurs Leading the Way in Solving the Local News Crisis

The local news crisis has led to no end of policy proposals,…
Saving the news media means moving beyond the benevolence of billionaires

For the journalism industry, 2024 is off to a brutal start. Most spectacularly,…
A Sneak Preview of TV Advertising’s Future

The TV advertising industry has witnessed an explosion of premium video inventory.…
Too Great a Focus on Podcasting Metrics Is Backfiring

When looking at a chart, whether it be the top songs in…
6 Innovative Finance Newsletter Ideas for 2024

Email newsletters are a powerful tool for any brand — and that…
News Publishers and Sports Betting Firms: A Match Made in Heaven?

With online sports betting now legal in 26 US states, up from…
The Democratization of Design: Empowering a New Wave of Creators

The creative world is rapidly changing, and companies can either move forward…
DOOH Publishers Need to Embrace Header Bidding Solutions

The global proliferation of programmatic digital out of home (DOOH) advertising has…
Publisher-Advertiser Collaboration Will Be Key to Consumer Trust

Over the past couple of decades, bad data practices have resulted in…