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Content Strategy

Content strategy and audience development go hand in hand with building an editorial brand. So what are the approaches, strategies and case studies for targeting your audience/s with the right message at the right time? Read the content news and content strategy resources for publishers.

Kate Haigh

Kate Haigh, professional proofreader, and copy-editor is the latest digital publishing professional…
Esme Benjamin – Culture Trip

Esme Benjamin, Wellness Editor at The Culture Trip, is the latest digital…
Jessica Bishop – The Budget Savvy Bride

Jessica Bishop, Founder, and editor of The Budget Savvy Bride is the…
Nick Zantop – Its Just Light

Nick Zantop, editor of the photography instruction website ItsJustLight.com is the latest…
Liz Jones – Editorial Solutions

Editor & writer at Liz Jones Editorial Solutions. The Society for Editors and…
Erin Feldman – Write Right

I’m a writer and editor of Write Right. Need I say more?…
Adrian Welch – E-Architect

Adrian Welch is editor of e-architect.co.uk. For thirteen years he was an architect –…
Joe Patrice – Above The Law

Editor of Above the Law. Co-host, Legal Talk Network’s Thinking Like A Lawyer. NYU…
Sarah Grey – Grey Editing

Writer, Editor, Proofreader, US Localizer, Indexer, and All-Around Wordsmith at Grey Editing.…
Ross Browne – The Editorial Department

Editing books since 1992 and in charge of TED’s editorial operations since…
Lisa Poisso

Lisa Poisso has been a professional editor and writer for more than…
Elisa Doucette – Craft Your Content

Writer, editor, and entrepreneur who currently travels the world looking for great…
Susan Maccarelli – Beyond Your Blog

Blogger, Wife, Mother, Author, and Founder at Beyond Your Blog; helping bloggers get…
Lee Hayhurst – Travel Weekly

Travel Weekly Group head of news and Travolution editor covering all aspects…
Jenni Avins – Quartz

Jenni Avins is the lifestyle reporter at Quartz. Most recently, she covered…
Cora Harrington – The Lingerie Addict

Cora Harrington. Founder of The Lingerie Addict, the world’s largest lingerie blog. American…