Imagine this scenario: you’re a hobbyist photographer who snaps a breathtaking photo of a sunset. You then upload it to one of Reddit’s many image-based subreddits. And then someone who runs a popular Twitter account decides to download your photo and then re-upload it to Twitter without including any attribution to you. It starts generating hundreds of retweets. From there, it gets re-aggregated to Instagram, Tumblr, and Pinterest, where it’s seen by millions of people. Meanwhile, you, the content creator, receive no credit for the work, much less any form of compensation.