Tech and media journalist.
Imagine this scenario: you’re a hobbyist photographer who snaps a breathtaking photo of a sunset. You then upload it to one of Reddit’s many image-based subreddits. And then someone who runs a popular Twitter account decides to download your photo and then re-upload it to Twitter without including any attribution to you. It starts generating hundreds of retweets. From there, it gets re-aggregated to Instagram, Tumblr, and Pinterest, where it’s seen by millions of people. Meanwhile, you, the content creator, receive no credit for the work, much less any form of compensation.
Enjoying this article?
Gain access to the full story, as well as our other premium articles, by signing up to our Publisher SEO course. Not only will you receive access to in-depth, publisher-focused SEO training but you’ll also be able to read expert insights and analysis exclusive to our members.
