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Regulators are tightening privacy rules, consumers are less trusting of brands’ use of data and browsers are blocking the data that once fuelled personalised and targeted marketing on the web. To safeguard from the disruption caused by these privacy-based shifts, publishers and advertisers need a way to responsibly activate audiences and restore consumer trust. Such […]
For years, the digital advertising industry has grown on the back of user data by creating an ecosystem that is complex, opaque, and leaks data. But today, privacy is dramatically changing the way advertising is bought and sold, where the data that was once accessible by third parties is increasingly out of reach. Several factors […]
The volume of consumer data is growing rapidly, fueled by video streaming needs, connected devices and apps and an increasing need to share content and communications digitally. Especially since many of us now work from home. Research firm, IDC, predicted that more than 59 zettabytes (ZB) of data was created, captured, copied, and consumed in […]
The amount of data readily available to advertisers is in decline. This is a result of the deprecation of third-party cookies, stricter privacy regulations, and changes to mobile identifiers. However, utilizing first-party data has been touted as a possible solution to the problem. Brands have more first-party data than ever before through avenues such as […]
Google has extended its deadline for removing third-party cookies in Chrome by two years and will look to deploy its most developed Privacy Sandbox proposal, Federated Learning of Cohorts (FLoC), by late 2022. But, advertisers don’t need to wait for FLoC; a scalable and privacy-safe solution already exists — Publisher Cohorts. Google’s Privacy Sandbox is […]
Consumer trust across institutions is declining. This is just one finding from Forrester’s ‘Trust In The Age Of The Customer’ report, published in November 2020. The same report also shows consumers are increasingly worried about misinformation spread by news publications, the research states: “During the course of the pandemic, consumers became less trusting.” Consumers are […]
Apple’s privacy overhaul of its Identifier for Advertisers (IDFA) is looming. The update — expected in early Spring — will revoke access to Apple’s in-app identifier, ruling out user tracking for advertising purposes without express consent. It means much of Apple’s disproportionately valuable iOS app user base will become anonymous overnight, disrupting in-app targeting, attribution, […]
With third-party cookies soon to be a thing of the past, the advertising industry is at an inflection point requiring change, new thinking and different minds to work together. Permutive, the publisher data platform built on edge computing, is facilitating this by presenting the inaugural Make Possible Online Summit on 23 April. This event is […]
On the first day of this new decade a seismic piece of legislation came in to force: the California Consumer Protection Act. The state-level law follows less than two years after the European Union’s own privacy push (GDPR). With federal and other privacy legislations movements becoming commonplace the world over, a paradigm shift is no […]
By working with Permutive, Entrepreneur Media has significantly increased audience scale and revenues. In just two months, the team has used the edge-based, real-time DMP to innovate with data and drive an impressive ROI through improved campaign results and a brand-new first-party data strategy. About Entrepreneur For 42 years, Entrepreneur Media Inc. has been serving […]
What led you to start working in digital/media publishing? I founded Permutive with my partner Tim Spratt while we were at Silicon Valley seed accelerator Y Combinator. We started out building personalisation technology for publishers to help them compete with Facebook and Twitter for engagement, but quickly realised the real problem we need to solve […]
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Success Factors
Stay ahead of the pack! These 60 SEO action items will help you unlock the massive potential of Google News traffic.
News SEO
Success Factors
Stay ahead of the pack! These 60 SEO action items will help you unlock the massive potential of Google News traffic.
