Permutive is the data platform designed exclusively for publishers. We built it using edge processing – where computations happen on the device that generates the data, rather than the cloud – for a faster, more scalable and more privacy-conscious platform.
Regulators are tightening privacy rules, consumers are less trusting of brands’ use of data and browsers are blocking the data that once fuelled personalised an...
For years, the digital advertising industry has grown on the back of user data by creating an ecosystem that is complex, opaque, and leaks data. But today, priv...
The volume of consumer data is growing rapidly, fueled by video streaming needs, connected devices and apps and an increasing need to share content and communic...
The amount of data readily available to advertisers is in decline. This is a result of the deprecation of third-party cookies, stricter privacy regulations, and...
Google has extended its deadline for removing third-party cookies in Chrome by two years and will look to deploy its most developed Privacy Sandbox proposal, Fe...
Consumer trust across institutions is declining. This is just one finding from Forrester’s ‘Trust In The Age Of The Customer’ report, published in November 2020...
Apple’s privacy overhaul of its Identifier for Advertisers (IDFA) is looming. The update — expected in early Spring — will revoke access to Apple’s in-app ident...
With third-party cookies soon to be a thing of the past, the advertising industry is at an inflection point requiring change, new thinking and different minds t...
On the first day of this new decade a seismic piece of legislation came in to force: the California Consumer Protection Act.
The state-level law follows less...
By working with Permutive, Entrepreneur Media has significantly increased audience scale and revenues. In just two months, the team has used the edge-based, r...
WHAT LED YOU TO START WORKING IN DIGITAL/MEDIA PUBLISHING?
I founded Permutive with my partner Tim Spratt while we were at Silicon Valley seed accelerator ...
PUBLISHER
SEO GUIDE
See how one digital publisher increased its organic traffic by 600% with Google News Top Stories Carousel + best practices and troubleshooting tips
PUBLISHER
SEO GUIDE
See how one digital publisher increased its organic traffic by 600% with Google News Top Stories Carousel + best practices and troubleshooting tips
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