Permutive

Permutive is the data platform designed exclusively for publishers. We built it using edge processing – where computations happen on the device that generates the data, rather than the cloud – for a faster, more scalable and more privacy-conscious platform.

How Publishers’ First-Party Data is Reshaping Advertising

Regulators are tightening privacy rules, consumers are less trusting of brands’ use of data and browsers are blocking the data that once fuelled personalised an...

Why Publishers and Advertisers Benefit from a Privacy-First Advertising Ecosystem

For years, the digital advertising industry has grown on the back of user data by creating an ecosystem that is complex, opaque, and leaks data. But today, priv...

Third-party Cookies Are a Tiny Piece of the Problem; We Need to Focus on Data Ethics in Advertising

The volume of consumer data is growing rapidly, fueled by video streaming needs, connected devices and apps and an increasing need to share content and communic...

The Common Pitfalls Surrounding First-Party Data

The amount of data readily available to advertisers is in decline. This is a result of the deprecation of third-party cookies, stricter privacy regulations, and...

Cohorts Explained: Why Advertisers Should Test Publisher Cohorts

Google has extended its deadline for removing third-party cookies in Chrome by two years and will look to deploy its most developed Privacy Sandbox proposal, Fe...

Consumer Trust Is the Future of Digital Advertising

Consumer trust across institutions is declining. This is just one finding from Forrester’s ‘Trust In The Age Of The Customer’ report, published in November 2020...

IDFA: Replacing Identifiers Is A Short-Term Fix For The Privacy-First World

Apple’s privacy overhaul of its Identifier for Advertisers (IDFA) is looming. The update — expected in early Spring — will revoke access to Apple’s in-app ident...

Make Possible – Online Summit By Permutive

With third-party cookies soon to be a thing of the past, the advertising industry is at an inflection point requiring change, new thinking and different minds t...

How Publishers Can Boost Revenue In The Pro-privacy Revolution

On the first day of this new decade a seismic piece of legislation came in to force: the California Consumer Protection Act. The state-level law follows less...

Entrepreneur Media generates 1094% ROI in 2 months using Permutive

By working with Permutive, Entrepreneur Media has significantly increased audience scale and revenues. In just two months, the team has used the edge-based, r...

Joe Root – Permutive

WHAT LED YOU TO START WORKING IN DIGITAL/MEDIA PUBLISHING? I founded Permutive with my partner Tim Spratt while we were at Silicon Valley seed accelerator ...