NewsWhip today announces the integration of Snapchat content into its platform. The partnership will bring a never-before-seen look into Snapchat content to a NewsWhip Spike user\u2019s fingertips.\r\n\r\nSocial media seems to move at the speed of light. Publishers and communicators are constantly seeking new ways keep up with the tidal wave of content from users, and the latest topics and events catching their interest.\r\n\r\n\u201cSnapchat\u2019s cameras are now used by more than 190 million people globally, regularly creating the most valuable user-generated content during breaking news situations, major sporting or entertainment events, or other cultural moments,\u201d said Rahul Chopra, Head of Stories Everywhere at Snap Inc.\r\n\r\nFor reaching a wider audience, Snapchat is a key piece of the puzzle. On average, 3 billion Snaps are created every day and 10 billion mobile videos are now viewed daily on Snapchat. According to Pew Research, 78 percent of 18 to 24 year-olds use Snapchat, and 71 percent of these users visit the platform multiple times per day.\r\n\r\nNewsWhip\u2019s newest partnership unlocks the unique power of Snapchat. Says Brett Lofgren, NewsWhip\u2019s President of North America, "With millions of events breaking daily across multiple platforms, journalists and other creative influencers need NewsWhip's prediction tools to discover which stories really matter. Prior to today, nobody\u2019s had access to this level of Snapchat content, so these creators have been missing the stories and events that matter to an entire generation.\u201d\r\n\r\nSnapchat\u2019s Story Kit will be integrated into NewsWhip Spike. The data will be presented through a social search tool, providing a window into what\u2019s happening on Snapchat. Spike users will be able to:\r\n\r\n \tSee how today\u2019s top events have been covered on Snapchat\r\n \tExplore rich media from eyewitnesses at the scene of an event\r\n \tSee what celebrities, politicians, and all official accounts are doing on Snapchat\r\n \tSee what people are saying (snapping) about a given Topic, Event, or Trend\r\n\r\nThe feature will be live in NewsWhip Spike by the end of August. NewsWhip Spike customers will have access to this data.