Publisher growth tactics for election season | WEBINAR
Erin Brenner. Founder of Right Touch Editing and Copyediting. A dyed-in-the-wool New Englander and all-around language maven. What led you to start working in digital/media publishing? My first exposure to digital publishing was working as a copyeditor for a website published news and articles on digital marketing back in 2000. The articles were written by digital marketers, and […]
Brian Morrissey. Editor in Chief, and President of Digiday. Watcher of the media landscape.
Natasha Kewalramani. Founder, Director, and Editor of WTD News. Equally passionate about hydroponic farming and binge-watching garbage TV shows. Part of the SODP professional profile initiative.
PageSuite & MPP Global have joined forces to provide an overview of some of the most interesting examples of product diversification from leading publishers around the world presented in their most recent webinar. The webinar looked to explore both traditional, and more emerging revenue streams. There have been several studies and articles showcasing how products are […]
Adblocking has become synonymous with the disruption of a browser’s user experience when consuming content on the net, and many publishers are increasingly losing revenue as a result of the practice. However, many industry bodies, such as the IAB and Adchoices.com, are trying to create an alternative’ co-existence in the arms race and advertising framework […]
Since its inception, the paywall has been considered one of the main alternative sources of generating publisher revenue and creating demand for user subscriptions. However not all paywalls are the same and the method of implementation can also differ depending on an organization’s resource levels and execution method. Racing Post, who claims to have had a […]
When you hear the term ‘content distribution’, many people assume it is about seeding content on multiple platforms and trying to get people back to an end destination i.e. your website. This is the old way of thinking and it really comes down to making content as a standalone product which can be used to […]
State of Digital Publishing speaks with Genius’ Executive Editor Insanul Ahmed, about the state of music journalism and Genius – how to succeed as a professional, identifying trends (the power of 3), tips for growing an audience and what’s ahead for music, the profession, and Genius. Note: At the time of this recording there were several […]
A day in the life of a data journalist can be seen as looking at spreadsheets and presenting information in a meaningful way, however, as the Data Journalism handbook notes via several contributors, Data Journalism is important for the following reasons: It helps filter the flow of data Providing a new approach and techniques to […]
The New York Times is expanding in Australia with Damian Cave (as Bureau Chief ) alongside Jacqueline Williams (Investigations Reporter) Michelle Innis (Journalist) leading the charge with the help of a small group of freelancers. Plans of opening the Australian office was first announced in August last year, when NYT decided to expand its already existing Australian […]
Digital Publishers have for several years tried to quantify and improve audience engagement using a single ‘golden metric’, however, according to a recent study from Parsely (with 130 respondents), measuring the success of this factors multiple metrics the strongest being shares through creating unique content on social media (also known as social media curation). Following […]
Fake news has been around for a while, but it has only reached its’ climax when suggestions began floating around of the impact it brought to sway peoples’ opinion in the recently held U.S presidential elections. To set the scene, fake news is news content of a hoax, disinformed or propaganda nature, that can be […]
For the month of November, The Adobe Digital Insights team through aggregate data from social mentions, and as they’ve mentioned based on the analysis of select, anonymous, and aggregated data from more than 5,000 companies (17.6 billion visits from retail sites) worldwide that use the Adobe Digital Marketing Cloud to obtain real-time data and analysis […]
It’s time to get ready for Thanksgiving, Black Friday, and Cyber Monday and in preparation, many of you are putting together the final touches of your/brand partners content distribution and monetization strategies; after all, according to Skimlinks, users spent an average of $132 (up 30% between 2014-15) and three times the average transaction size for all […]
The New York Times reported Thursday that, in the week since the election, it’s added 41,000 new digital and print subscribers, “the largest one-week subscription increase since the first week of the digital pay model in 2011.” In that same week, the Times has been singled out on Twitter by President-elect Donald Trump for looking […]
The release of Google AI Experiments as of a few days ago, is focused on not only educating users in the practical use of Artificial Intelligence & Machine Learning, rather changing the company’s pivot towards becoming an AI first company, following its recent transition of making its mobile index the primary index for collecting, indexing and ranking […]
