Facebook announced\u00a0the removal of some of the ad metrics. As a response to demands from advertisers. The move is hoped to provide more actionable insights as it removes and replaces them.\r\n\r\nHere\u2019s the breakdown\u00a0direct from Facebook:\r\nApril 2019\r\nStarting April 30\u00a02019,\u00a0these metrics will no longer be available in our product interfaces or in the release of Ads Insights\u00a0API v3.3. Below are recommendations on the metrics to use instead:\r\n\r\n\r\n \tOffers Saved\u00a0and\u00a0Cost Per Offers Saved\r\n\r\n\r\nWe are removing\u00a0Offers Saved\u00a0and\u00a0Cost per Offers Saved\u00a0metric and introducing a new\u00a0Post Saves\u00a0that will serve as a more inclusive metric for measuring when ads are being saved. We learned that marketers wanted more visibility into when all their ads were being saved, beyond just\u00a0Offer Ads. The new Post Saves metric will measure the number of times your ad was saved, including all Offer Ad saves. The Post Saves metric will be introduced gradually starting from March 12, 2019, and will count the post saves that occurred on or after February 4, 2019.\r\n\r\n\r\n \tRelevance Score\r\n\r\n\r\n\r\nWe\u2019re replacing\u00a0Relevance Score\u00a0metric and replacing that with a new set of ad relevance diagnostics that are clearer and more actionable.\u00a0Quality Ranking,\u00a0Engagement Rate Ranking, and\u00a0Conversion Rate Ranking\u00a0can help you better diagnose whether the ads you ran were relevant to the audience you reached. The metrics are best used together, and we\u2019ve provided\u00a0additional guidance\u00a0to help you interpret and act on different results. Ad relevance diagnostics will be introduced gradually and will reflect your ad\u2019s performance in ad auctions that ran on or after March 19, 2019.\r\n\r\n\r\n \tMessaging Replies\u00a0and\u00a0Cost per Messaging Reply\r\n\r\n\r\n\r\nWe are removing\u00a0Messaging Replies\u00a0and\u00a0Cost per Messaging Reply\u00a0and replacing it with\u00a0New Messaging Connections\u00a0and\u00a0Messaging Conversations Started. Replies can measure replies within new or existing conversations that are attributed to your ad. However we heard feedback that Messaging Replies were not as valuable because marketers are more interested in the NEW conversations that began with people who had never messaged with their business before OR messaging conversations that started after a period of inactivity.\u00a0New Messaging Connections\u00a0only measures new conversations, excluding conversations with people who have sent a message to your business in the past.\u00a0Messaging Conversations Started\u00a0measures the number of times people started messaging your business after at least 7 days of inactivity.\r\n\r\n\r\n \tMobile App Purchase ROAS\u00a0and\u00a0Web Purchase ROAS\r\n\r\n\r\n\r\nOur ROAS metrics will now be aggregated across channels. ROAS metrics allow you to understand the Return On Ad Spend of your ads. Previously, our ROAS metrics were channel specific (i.e. Mobile, Web, On-Facebook). Since the customer\u2019s path to purchase is increasingly\u00a0omnichannel, we need to look at ROAS across channels and consolidate channel specific ROAS metrics into one, holistic\u00a0Purchase ROAS\u00a0metric.\r\n\r\n\r\nChanges and improvements are always welcome, especially as we have noticed a number of times over the last few months the general metrics on Facebook have been out of wack or missing altogether. Hopefully, these updates, removals and replacements help to stabilise reporting and improve consistency.