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    David Reischer

    David Reischer is Product Manager at Permutive, which is powering the future of targeted advertising on the Open Web. He’s built a career in client and solution engineering, and is now crafting this newly formed role at the company since April last year. Before joining Permutive, David worked at Qubit and Vector.
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    cohorts

    Cohorts Explained: Why Advertisers Should Test Publisher Cohorts

    Google has extended its deadline for removing third-party cookies in Chrome by two years and will look to deploy its most developed Privacy Sandbox proposal, Federated Learning of Cohorts (FLoC), by late 2022. But, advertisers don’t need to wait for FLoC; a scalable and privacy-safe solution already exists — Publisher Cohorts. Google’s Privacy Sandbox is […]

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