Ben Erdos

How To Turn Flyby Visitors Into Brand Loyalists

State of Digital Publishing is creating a new publication and community for digital media and publishing professionals, in new media and technology.

We’re here to help industry members grow their audiences and forge successful media models together as peers.

We provide the resources, perspectives, collaboration, and news you need – so you get time back to work on what really matters.

Subscribe to receive a recap of our top stories in digital media & publishing content.

img.wp-smiley,img.emoji{display:inline !important;border:none !important;box-shadow:none !important;height:1em !important;width:1em !important;margin:0 .07em !important;vertical-align:-.1em !important;background:none !important;padding:0 !important;}div#ez-toc-container p.ez-toc-title{font-size:120%;}div#ez-toc-container p.ez-toc-title{font-weight:500;}div#ez-toc-container ul li{font-size:95%;}#clickok:active #elementor-popup-modal-10501{display:none;}@-webkit-keyframes bgslide{from{background-position-x:0;}to{background-position-x:-200%;}}@keyframes bgslide{from{background-position-x:0;}to{background-position-x:-200%;}}.wpp-widget-placeholder,.wpp-widget-block-placeholder{margin:0 auto;width:60px;height:3px;background:#dd3737;background:linear-gradient(90deg,#dd3737 0%,#571313 10%,#dd3737 100%);background-size:200% auto;border-radius:3px;-webkit-animation:bgslide 1s infinite linear;animation:bgslide 1s infinite linear;}@media only screen and (min-width: 768px){.cb-entry-content a:hover{text-decoration:none !important;}}.widget_bibblio_recent_posts p{border-bottom:5px solid #161616;display:inline-block;color:#161616;font-size:24px;text-transform:uppercase;padding-bottom:10px;font-weight:700;letter-spacing:2px;margin-bottom:40px;}.bibblio-branding{clear:both;color:#a4a4a4;font-size:small;text-align:center;margin:30px 0 2em;border-top:1px dotted #ccc;line-height:1.3;}.bibblio-branding span{padding:0 15px;display:inline-block;position:relative;top:-17px;background-color:#fff;line-height:1;}.bibblio-branding span a img{vertical-align:bottom;margin-top:5px;margin-left:4px;width:60px;}.vc_grid-container.vc_basic_grid .vc_grid-filter-dropdown.vc_grid-filter-left .vc_grid-styled-select{height:auto;}.vc_grid-container.vc_basic_grid .vc_grid-filter-dropdown.vc_grid-filter-left select{height:auto;padding:10px;font-size:20px;}.vc_grid-container.vc_basic_grid .vc_grid-filter-dropdown.vc_grid-filter-left i.vc_arrow-icon-navicon{display:inline-block;margin-bottom:10px;color:#000;}.member-content-tag-grid .svc_filter_main_div div:nth-child(3){display:none !important;}.member-content-tag-grid .svc_filter_main_div div:nth-child(2) select{width:60%;}#cb-nav-bar .cb-main-nav #cb-nav-logo,#cb-nav-bar .cb-main-nav #cb-nav-logo img{width:110px;}#cb-nav-bar .cb-main-nav #cb-nav-logo{visibility:visible;filter:progid:DXImageTransform.Microsoft.Alpha(enabled=false);opacity:1;-moz-transform:translate3d(0,0,0);-ms-transform:translate3d(0,0,0);-webkit-transform:translate3d(0,0,0);transform:translate3d(0,0,0);margin:0 20px 0 12px;}#cb-nav-bar .cb-mega-menu-columns .cb-sub-menu > li > a{color:#f2c231;}.cb-meta-style-1 .cb-article-meta{background:rgba(0,0,0,.25);}@media only screen and (min-width: 768px){.cb-module-block .cb-meta-style-1:hover .cb-article-meta{background:rgba(0,0,0,.75);}.cb-module-block .cb-meta-style-2:hover img,.cb-module-block .cb-meta-style-4:hover img,.cb-grid-x .cb-grid-feature:hover img,.cb-grid-x .cb-grid-feature:hover .cb-fi-cover,.cb-slider li:hover img{opacity:.25;}}@media only screen and (min-width: 1020px){}#respond,.cb-font-body{font-family:"Lora","Serif";}h4,h5,h6,#bbp-user-navigation,.cb-byline{font-family:"Arial","sans-serif";}.mc4wp-checkbox-wp-registration-form{clear:both;display:block;position:static;width:auto;}.mc4wp-checkbox-wp-registration-form input{float:none;width:auto;position:static;margin:0 6px 0 0;padding:0;vertical-align:middle;display:inline-block !important;max-width:21px;-webkit-appearance:checkbox;}.mc4wp-checkbox-wp-registration-form label{float:none;display:block;cursor:pointer;width:auto;position:static;margin:0 0 16px 0;}#yikes-easy-mc-form-1-EMAIL::placeholder{color:#555;font-size:14px;padding-left:10px;}.linguise_switcher span.linguise_language_icon,#linguise_popup li span.linguise_flags{width:15px;height:15px;}.linguise_lang_name{color:#fff !important;}.linguise_lang_name:hover{color:#969696 !important;}.linguise_switcher span.linguise_language_icon{box-shadow:0px 0px 0px 0px #bfbfbf;}.linguise_switcher span.linguise_language_icon:hover{box-shadow:0px 0px 0px 0px #bfbfbf;}.linguise_switcher span.linguise_language_icon,#linguise_popup li span.linguise_flags{width:15px;height:15px;}.linguise_lang_name{color:#fff !important;}.linguise_lang_name:hover{color:#969696 !important;}.linguise_switcher span.linguise_language_icon{box-shadow:0px 0px 0px 0px #bfbfbf;}.linguise_switcher span.linguise_language_icon:hover{box-shadow:0px 0px 0px 0px #bfbfbf;}.linguise_switcher span.linguise_language_icon,#linguise_popup li span.linguise_flags{width:15px;height:15px;}.linguise_lang_name{color:#fff !important;}.linguise_lang_name:hover{color:#969696 !important;}.linguise_switcher span.linguise_language_icon{box-shadow:0px 0px 0px 0px #bfbfbf;}.linguise_switcher span.linguise_language_icon:hover{box-shadow:0px 0px 0px 0px #bfbfbf;}