Publisher growth tactics for election season | WEBINAR
Is Google a publisher? It’s a question that’s been occupying my thoughts of late. On the face of it, the answer is simple: Google doesn’t create content, so it’s not a publisher. That was part of the tech giant’s defense in court against an Australian defamation suit. The Supreme Court of Victoria ruled in 2020 […]
Miles Finlay founded PROG, an independent Australian programmatic consultancy agency for publishers with a global client base. Programmatic advertising is a must for digital publishers committed to optimizing their ad revenue. It allows sellers access to a much deeper pool of demand partners than they would have through traditional sales. It’s hardly surprising then that […]
Echo chambers, though widely acknowledged, often remain unnoticed in our personal lives. Take, for example, the notion that digital media’s rise is ushering in print’s inevitable end. Perhaps not dead, but it’s certainly on life support. It’s a perception that tends to be reinforced by stories such as The Guardian’s coverage of the closure of […]
Thanks to the growing momentum of generative artificial intelligence (AI) tools, the digital publishing ecosystem is undergoing a seismic shift. These tools have the potential to upend how content creators work entirely. At the same time, as more and more AI content is published, there’s a genuine concern that stories could become more vanilla and […]
After a restful break last week, in which not one odd job around the house was completed (utter bliss!), I’m back at my desk once more, refreshed and reinvigorated. If you haven’t had a chance yet, I’d recommend checking out last week’s editorial note from SODP’s very own Vahe Arabian, in which he touched upon […]
I can’t say I was overly surprised when new research revealed that there’s less freedom of expression now than 20 years ago. A quick look at global events over the last decade — including the rise of authoritarian governments, outbreaks of armed conflict and even the “culture war” — should be enough to explain UK-based […]
Digital advertising may be the cornerstone of many online publishers’ business models, but it’s not without its challenges. While the last year has shown how economic uncertainty can squeeze marketing budgets, the reality is that publishers have faced a bigger challenge to their monetization ambitions for a great deal longer. Ad blockers have proliferated rapidly […]
The best part of any conference, at least to me, is when delegates get to chat amongst themselves and share their “war stories”. I found myself caught up in one such conversation last year with a publisher whose primary audience consisted of those either in retirement or in the process of doing so. He explained […]
As we rolled into 2023, good money was riding on projections that publisher ad revenue would suffer amid rising interest rates and a deepening cost of living crisis. And it seems those bets have started to pay off. The World Advertising Research Center (WARC) predicted that global ad spend with published media (digital and print […]
The Reuters Institute published its latest annual report on the state of the news industry last week, revealing that audience trust in news media continues to slide. The UK-based think tank’s 160-page Digital News Report 2023 report (PDF download) — built on data mined from surveys of around 93,000 individuals from across 46 markets — […]
When Google announced the AMP story format back in 2018, the goal was to create a new tappable, visual story experience similar to those seen on social media platforms, but one that publishers could host on their websites. Fast forward two years and Google rebranded the format as Web Stories and allowed Discover to access […]
As someone who has solely worked in the digital side of the publishing industry, I’ll freely admit that familiarity bias has tainted my perspective at times. It becomes easy to discount the future of print publishing without experience in the space. There are numerous stats and studies out there that speak to the continued rise […]
I’ve begun to dread covering generative AI these days. I’ve covered the subject a number of times here — with my most recent outing being back in mid-May — and each time I end up urging publishers to keep calm and carry on. I can certainly appreciate the publishing sector’s concerns over such a new […]
Few publishers can afford to make videos as a purely artistic endeavor. Creating the best video content requires time, passion and commitment and needs to show a return on that effort. And there’s very little reason that videos can’t provide a return on investment (RoI), given rising global demand for video content from both digital […]
Richard Reeves is Managing Director at the Association of Online Publishers (AOP), a UK industry body that represents digital publishing companies. The death of the third-party cookie is supposed to benefit publishers, better positioning them to extract greater advertising value from their first-party data. However, between preparing for the “cookieless future”, fighting Facebook and Google for […]
I can’t say I was overly surprised when I read earlier this month that Facebook’s pivot away from news, reported last year, had led to a drop in traffic to a host of publications. As tensions between the social media network and publishers have continued to escalate, Facebook parent Meta has made no bones over […]
