Publisher growth tactics for election season | WEBINAR
How does audience development serve all sides of the organization? What are the strategies, approaches and case studies for winning in audience development? Read our news updates and how-tos below.
What’s happening: A recent report from the Agora Journalism Center suggests that newsrooms practicing public-powered, engaged journalism are finding some measurable success. The questions and debate over engaged journalism — connection, collaboration and interaction between publishers and their audiences — are hot topics in today’s newsroom. While the benefits and results of such audience engagement has […]
What is the deal about Reddit? The land of memes, trolls, karma points and a set of rules that seemed to be miles away from the grown-up world and completely forbidden to self-promotion and commercialization. Brands have tried to reach the younger generations that reign this platform and failed, like when in 2012 Businessweek and […]
Do you struggle to drive traffic to your website, and suffer from low engagement rates on content do you get eyeballs to? You’re not the only one, but a poor plan of action isn’t a great way to boost your marketing productivity. It’s hard to drive people to your editorial, but even harder to make […]
What’s happening: NYT is launching a groundbreaking new feature this weekend in its annual Voyages issue of the Sunday Magazine: a nearly text-free magazine, with words replaced by photographs from all over the world with a corresponding soundtrack. Why it matters: This sonic journey around the world is not only a first for the Times, […]
One of the golden rules of digital marketing is meeting your audience where they are. With 1 billion monthly active users by June 2018, there is a good chance that the audience you are trying to reach is currently on Instagram. It has become one of the world’s most popular photo-sharing apps, and the numbers […]
What is clickbait? Remember the last time you were reading a short article and then, just as it was becoming intriguing, you were asked to click on a link so you could jump to the conclusion? That was clickbait. The web definition According to Techcrunch, clickbait is as follows: “The intentional act of over-promising or […]
The UK, particularly the Trinity Mirror, is showing no signs of slowing down its regional news coverage expansion, with their Devon Live county site achieving 10 million page views over a one year period. On the Behind Local News publication editor Patrick Phelvin explains how the team built the company’s largest county site within a year, […]
Investigative journalism is being increasingly relied upon and celebrated, especially since it has covered some of the most important stories causing new movement of change like the Me Too Movement. In Canada, the newspaper publication of The Standard’s expose on the hiring of the Niagara Region chief administrative officer triggered an independent investigation of the municipality and generated […]
Dr. Sarika Garg, Managing Editor & Founder of Canadian Journal of Biotechnology, is the latest digital publishing professional who provides insights into her daily professional life.
Jen Thoroughgood, Chief Product Officer of Zapnito is the latest digital publishing professional who provides insights into her daily professional life.
Asaf Ronel, World News Editor at Haaretz is the latest digital publishing professional who provides insights into his daily professional life.
Jay Newton-Small, CEO and Co-Founder of MemoryWell is the latest digital publishing professional who provides insights into her daily professional life.
Scott Hannaford, Deputy Editor at The Canberra Times is the latest digital publishing professional who provides insights into his daily professional life.
Erin Bury, Managing Editor at Eighty-Eight Agency is the latest digital publishing professional who provides insights into her daily professional life.
David Lemayian, Lead Technologist at Code for Africa is the latest digital publishing professional who provides insights into his daily professional life.
Maryann Miller, Managing Editor at WinnsboroToday is the latest digital publishing professional who provides insights into her daily professional life.
