Shelley Seale is a journalist, content creator, award-winning writer, author, publication designer, editor and communications professional. She can be reached at www.shelleyseale.com. and Twitter
NYT is launching a groundbreaking new feature this weekend in its annual Voyages issue of the Sunday Magazine: a nearly text-free magazine, with words replaced by photographs from all over the world with a corresponding soundtrack.
Why it matters:
This sonic journey around the world is not only a first for the Times, it also gives readers another sensory experience of travel — that of hearing, combined with visual. This innovative brand storytelling feature also combines powerful native advertising through its sole sponsor, GE.