What’s happening:

NYT is launching a groundbreaking new feature this weekend in its annual Voyages issue of the Sunday Magazine: a nearly text-free magazine, with words replaced by photographs from all over the world with a corresponding soundtrack.

 

Why it matters:

This sonic journey around the world is not only a first for the Times, it also gives readers another sensory experience of travel — that of hearing, combined with visual. This innovative brand storytelling feature also combines powerful native advertising through its sole sponsor, GE.


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