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New York Times breaks ground with Voyages

Fact checked by Vahe Arabian
Vahe Arabian

Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and… Read more

Edited by Vahe Arabian
Vahe Arabian

Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and…Read more

New York Times Magazine

Shelley Seale is a journalist, content creator, award-winning writer, author, publication designer, editor and communications professional. She can be reached at www.shelleyseale.com. and Twitter

What’s happening:

NYT is launching a groundbreaking new feature this weekend in its annual Voyages issue of the Sunday Magazine: a nearly text-free magazine, with words replaced by photographs from all over the world with a corresponding soundtrack.

 

Why it matters:

This sonic journey around the world is not only a first for the Times, it also gives readers another sensory experience of travel — that of hearing, combined with visual. This innovative brand storytelling feature also combines powerful native advertising through its sole sponsor, GE.


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