Publisher growth tactics for election season | WEBINAR

Learn More

SODP

SODP Media

  • Insights
    • Articles
      • Audience Development
      • Content Strategy
      • Digital Publishing
      • Monetization
      • SEO
      • Digital Platforms & Tools
    • Top Tools & Reviews
    • Opinion
    • Podcast
  • Education
    • Publisher SEO Course
    • Events
      • Monetization Week 2025
  • Resources
  • Community
    • Slack Channel
    • Newsletter
  • About
    • About Us
    • Contact Us
    • Editorial Policy
  • English
sodp logo
SODP logo
    Search
    Close this search box.
    Login
    • Insights
      • Podcast
      • Articles
        • Audience Development
        • Content Strategy
        • Digital Publishing
        • Monetization
        • SEO
        • Digital Platforms & Tools
      • Top Tools & Reviews
        • Articles
        • Top Tools & Reviews
        • Opinion
        • Podcasts
        • Audience Development
        • Content Strategy
        • Digital Publishing
        • Monetization
        • SEO
        • Digital Platforms & Tools
        • Headless CMS Platforms
        • Digital Publishing Platforms
        • Editorial Calendar Software
        • Magazine Apps
        • Email Newsletter Platforms
        • More Best Tools Lists
    • Education
      • Publisher SEO Course
        • Publisher SEO Course
        • Events
        • Managing Millions
        • View all
    • Resources
    • Community
      • Slack Channel
      • Office Hours
      • Newsletter
        • Slack Channel
        • Newsletter
    • About
      • About Us
      • Contact Us
      • Editorial Policy
        • About Us
        • Contact Us
        • Editorial Policy
    placeholder
    SODP logo
    Become a Brand Partner

    Home ▸ Podcasts ▸ The State of Video Content Creation With Zohar Dayan – S2 EP 11

    The State of Video Content Creation With Zohar Dayan – S2 EP 11

    Vahe ArabianVahe Arabian
    July 24, 2019
    Fact checked by Vahe Arabian
    Vahe Arabian
    Vahe Arabian

    Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and… Read more

    Edited by Vahe Arabian
    Vahe Arabian
    Vahe Arabian

    Founder and Editor in Chief of State of Digital Publishing. My vision is to provide digital publishing and media professionals a platform to collaborate and promote their efforts, my passion is to uncover talent and…Read more

    Zohar Dayan Coverart

    Zohar Dayan, Co-Founder and Chief Executive Officer of Wibbitz, the leading automated video creation company for storytellers, talks to your host Vahe Arabian of State of Digital Publishing about the state of video storytelling and content creation. Zohar shares how Wibbitz leverages its own artificial intelligence technology to make the production of videos a faster process and more intuitive. Zohar also explains the intersection of artificial intelligence and automation for publishers with video creation, and he conveys how it isn’t the end of jobs or quality, but how it is a necessity to interact with consumers.  

    Episode Highlights: 

    • Zohar Dayan shares his personal background, as well as that of Wibbitz.
    • Were there any barriers to entry to begin working with the clients they have now?
    • When did Zohar see the tipping point of mass adoption? 
    • Are there any misconceptions about automation and AI, and how does Wibbitz explain those to publishers? 
    • What is the current state of play with providing solutions to publishers? 
    • Are there any border trends in the market and the reaction from publishers? 
    • What does he see any problems with the monetization of video content? 
    • What should we know about the recent report that Wibbitz released about trends and challenges? 
    • What are the best ways to use the tools needed for video content creation? 
    • How does AI factor into their services? 
    • Can search engine optimization be worked into video content? 
    • What types of distribution offers does Wibbitz offer? 
    • Zohar shares case study results. 
    • Get as many tools as possible for video content creation in front of your team.
    • What common mistakes does Zohar sees when people use the Wibbitz platform? 
    • What are Zohar’s thoughts around verification? 
    • What does the future of AI and automation workflows look like? 
    • Zohar shares what Wibbitz has coming up. 
    • What advice does Zohar have for publishers? 

    3 Key Points:

    1.   The main challenges when it comes to creating content include: time, budget, personnel, and having the right strategy.  
    2.   Video automation reduces the time that needs to be spent, which is the number one content creation challenge of marketers.   
    3.   In some cases, video can be 10 times more engaging than other options that get used. 

    Tweetable Quotes:

    • “Automation technologies and AI are a part of everyday decision-making and execution on every publisher and every media and news company. It’s not just a nice-to-have anymore. But, it’s really essential.” – Zohar Dayan
    • “Every company out there, every logo that you see on your commute to work is a content creator, and they are telling stories. Because, in order to engage their users, they need to be creating content.” – Zohar Dayan
    • “Some of the companies that failed when it came to their so-called pivot towards video content is that they were trying to become production houses for long-form documentary-style productions.” – Zohar Dayan


    Referenced links:

    • Wibbitz
    • Zohar Dayan

    Content from our partners

    build ad network guide

    How to Build Your Own Ad Network: A Step-by-Step Guide

    AI, the double-edged sword of creativity, and why publishers must embrace it

    AI, The Double-edged Sword of Creativity, and Why Publishers Must Embrace It

    Why Online Publishers Need a VPN: Protecting Data, Sources, and Revenue

    Why Online Publishers Need a VPN: Protecting Data, Sources, and Revenue

    Editor's Picks
    What Is a Content Creator The What, Why and How of the Creator Economy
    Content Strategy

    What Is a Content Creator?

    Best Email Newsletter Platforms for Publishers
    Digital Platforms & Tools

    8 Best Email Newsletter Platforms for Publishers in 2024

    Google News SEO
    SEO

    Google News SEO Guide 2024: Best Practices for News Publishers

    Related Posts

    • AI Tools for Content Creation
      12 Best AI Tools for Content Creation
    • video content
      10 Tips for Creating Video Content
    • Local News Publisher Strategies
      Office Hours: Local News Publisher Strategies
    • 10 Best Video Monetization Platforms in 2023
      10 Best Video Monetization Platforms in 2024
    SODP logo

    State of Digital Publishing is creating a new publication and community for digital media and publishing professionals, in new media and technology.

    • Top tools
    • SEO for publishers
    • Privacy policy
    • Editorial policy
    • Sitemap
    • Search by company
    Facebook X-twitter Slack Linkedin

    STATE OF DIGITAL PUBLISHING – COPYRIGHT 2025

    GPP logo

    Managing Millions

    Better audience engagement without the tech headaches

    How to avoid the Goldilocks Tech Trap which wreaks havoc on giving audiences what they want

    11 June 2025

    2 PM BST

    Online Event

    Learn More