Trena De Landro, VP of Publishing and Media speaks with State of Digital Publishing about the exciting times ahead for online subscription products and how we’ve come to this point.
In this episode, we go through:
- Background – The history of MPP Global and Trena’s professional background to date.
- How do online subscriptions work – Types, technical steps for setting one up. Note – we will try and keep this part neutral as possible
- Recent online subscription product releases and the best ways to work with them for a multi-platform approach i.e.Medium, Facebook, Google News, Twitter etc.
- MPP Global’s wins with Irish Times and L’Équipe
- Retention strategies and methods for boosting online subscription revenues
- The state of online subscriptions – where it is now and where it’s going.