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Matt Bushby, Managing Director ANZ and SEA at Hivestack, in Sydney, New South Wales, Australia, talks to your host Vahe Arabian of State of Digital Publishing about the state of programmatic DOOH. Matt discusses the work that Hivestack is doing in the DOOH programmatic space, how it can help publishers, and advances in the digital out-of-home space.
- Matt Bushby introduces himself and his background.
- What is Hivestack?
- How does Hivestack help publishers?
- How do they handle location-based data providers?
- Does Hivestack have an integration with social media?
- What were some of the main topics that were covered at the Sydney conference?
- Has Hivestack worked with outdoor publishers taking the omni-channel approach?
- In his role as chairman, how will Hivestack be leveraging in other countries?
- How do things differ in Asian markets?
- What are the limitations of breaches that we need to be mindful of?
- What are Matt Bushby’s thoughts on facial recognition?
- What is the future of digital-out-of-home looking like?
- Which directions is Hivestack going into next year?
- If someone was coming into the digital out-of-home space now what should they do?
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3 Key Points:
- The long play is for location-based services to be wrapped up in an omni-channel DSP.
- Facial recognition doesn’t exactly identify someone. It is just a data point.
- In the next few years, about 30% of digital out-of-home will be bought programmatically.
- “We work with location-based data providers.” – Matt Bushby
- “We look at the longitudes, latitudes, the time of day, horizontal accuracy of the devices by the hour to determine the density of the audience around a particular screen that we want to target.” – Matt Bushby
- “We don’t sort of buy a screen for a week or even a day. We only buy the screen when we know the audience is present.” – Matt Bushby