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Opinion

Our series of opinion columns from our contributors try to provide objective perspectives on what can be done to improve existing new media and technologies, through their practical experience and not hypotheticals.

Follow our columnists as we continually grow our contributor network.

How responsible are social media platforms for spreading and fixing disinformation?

The Institute for Public Relations just launched its inaugural 2019 IPR Disinformation…
Combatting an Attention Recession

According to the American economist Thomas Sowell; “The first lesson of economics…
Artificial intelligence-enhanced journalism offers a glimpse of the future of the knowledge economy

Much as robots have transformed entire swaths of the manufacturing economy, artificial…
The Landscape of Open Data Policies

Open Access (OA) publishing has a long history, going back to the…
How to Measure Podcast ROI

A lot of businesses and individuals want to create a podcast, and…
Why Do People Crave “Likes” on Social Media?

Have you ever posted something on social media and then later checked…
Millennials reader habits study: They’re mobile-first, engaged, and actually discover news stories on social networks

Do millennials read online news? Various researchers have tried to ascertain exactly…
Understanding the Science of Influence and Influencers

Influencers (aka brand ambassadors) are increasingly becoming go-to channels of an organization’s…
THE REVOLUTIONARY PROMISE OF BLOCKCHAIN AND VIDEO-ON-DEMAND

A subscription video streaming service that incorporates blockchain ledger accounting can open…
I’ve seen the future, and it’s yellow and vertical: What I learnt at Snap’s Partner Summit

“People will see as well as hear around the world — Pocket-sized…
Monetizing Content: Pros And Cons Of Different Publishing Business Models

For publishers and newsrooms, finding an answer to the following question is…
What Can Content Marketers Learn From Journalists (and vice versa)

Changes in media consumption and distribution have significantly influenced those who write…
Moving Past Pageviews: Better Analytics For Today’s Publishers

In addition to finding a sustainable business model, today’s publishers operating in…
The Conversion Fallacy: It’s Not About Single Articles

Conversion, when readers make the leap from being casual consumers of content…
The Biggest Nonprofit Media Outlets Are Thriving But Smaller Ones May Not Survive

Richard Tofel, ProPublica’s president and founding general manager, likes to say the…
Building Better Audience Relationships with Better Email Capture

When publishers get site visitors’ email addresses, they get a direct line…