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Opinion

Our series of opinion columns from our contributors try to provide objective perspectives on what can be done to improve existing new media and technologies, through their practical experience and not hypotheticals.

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Website privacy options aren’t much of a choice since they’re hard to find and use

You’ve probably encountered a pair of shoes that won’t stop following you…
How AI Can Support Editorial Teams by Taking Over Mundane Tasks

AI has crawled its way into the media industry, where it is…
From SEO to clever content distribution: why publishers need to care about web traffic analysis

You know the saying: “When a tree falls and no one is…
Newsrooms need to learn to speak social media without an accent

News organizations face the reality that digital media started the transfer of…
A personalized news economy sounds great, but let’s not ignore its consequences

Modern media consumers have become tired of the overwhelming amount of content…
I create manipulated images and videos – but quality may not matter much

Lots of people – including Congress – are worried about fake videos…
The Importance of Technographics: Not Everyone is an Active Online Poster

Every year, analytics companies sell millions of dollars of their products and…
Reaching Multicultural Audiences with Digital Marketing

If you want your business to stand out from the crowd, reach…
Bypassing paywalls: the issue with the latest Chrome update and how it’s damaging the publishing world

Google has a reputation of being ‘the good guy’ of the digital…
The untapped opportunity of location-based publishing

If we define events as the gathering of people with a common…
What is ‘Everlasting’ content and why is it so valuable for publishers?

Whether we like to admit it or not, we live in an…
Digital Trends: The Future of Scholarly Communication

The methods by which research and other academic writings are created, evaluated,…
Data study: only 3.8 percent of readers are loyal, but they consume five times more content than ‘occasional readers’

How often do you hear the line “I’m your regular/loyal reader”, after…
Don’t try to game the system: Philly publishers on audience development

We invited the publishing community to our first-ever publishing event in Philadelphia…
Identifying a fake picture online is harder than you might think

It can be hard to tell whether a picture is real. Consider,…
Content Insights releases new platform with improved CPI calculations, unique segmentation, and more

Big news from Content Insights: on the 24th of June, the…