Shelley Seale is a journalist, content creator, award-winning writer, author, publication designer, editor and communications professional. She can be reached at www.shelleyseale.com. and Twitter
Digital publisher advertising revenue has been in decline, particularly hard hit by the COVID-19 pandemic as advertisers began canceling accounts or drastically scaling back. Publishers have pivoted to other revenue models and made tweaks to their own ad monetisation strategies in response.
One model that many publishers have increasingly looked to is that of advertising alliances, in which they can pool their resources together for stronger ad networks and revenue. Some of these work, while many fail. In this article, we’ll take a look at best practices with publisher ad alliances and some case studies of success stories.
Enjoying this article?
Gain access to the full story, as well as our other premium articles, by signing up to our Publisher SEO course. Not only will you receive access to in-depth, publisher-focused SEO training but you’ll also be able to read expert insights and analysis exclusive to our members.